DoubleClick for Publishers Brings Desktop Features to Mobile, Adds New Functionality

DoubleClick for Publishers (DFP) enables publishers to seamlessly manage all of their digital advertising under one roof. Now, the team has made available DFP desktop features to mobile.In addition to above, to help publishers capitalize on new opportunities and the uniqueness of mobile, DFP recently released the following mobile functionality:DFP on mobile offering following new […]

DoubleClick for Publishers (DFP) enables publishers to seamlessly manage all of their digital advertising under one roof. Now, the team has made available DFP desktop features to mobile.

In addition to above, to help publishers capitalize on new opportunities and the uniqueness of mobile, DFP recently released the following mobile functionality:

DFP on mobile offering following new features:

  • "Frequency capping: You can now enforce frequency caps on mobile web sites and in mobile applications. "Frequency caps can be applied to mobile campaigns and to mobile ad units, allowing you fine-grained control over the advertiser and user experience," the team explains.
  • Suggested ad units: You can now create mobile ad units by approving suggestions generated from actual traffic. This saves you time by automatically creating ad units in advance, while still maintaining control over your overall inventory structure.
  • Multiple sizes for ad units in applications: You can now create ad units with multiple sizes in applications, allowing you to sell high-value custom sizes without compromising your ability to deliver standard banners or use ad networks.
  • Data transfer for mobile: If you are using the data transfer beta, you will now have access to mobile-specific reporting data, including device, carrier and OS information," informs DFP team.

New DFP mobile functionality:

  • "SDK mediation: You can now connect with major in-app advertising networks, including iAd, via the networks' own SDKs. You can choose which SDKs to include in your application with our adapter-based approach, minimising application size and giving you control over updates. You also have the option to serve ads from a sequence of ad networks to maximize fill rates and improve RPMs.
  • App events: You can now provide a custom advertising experience by extending the Google AdMob SDK. Creatives can pass messages to the application, allowing the application to respond (for example, to change the background color). This enables truly integrated ad formats while still using the SDK to do the heavy lifting.
  • Support for pre-loading ads: You can now pre-load ads from DFP Mobile. This enables you to improve the user experience, whether to mitigate the effect of slow mobile connections, or to match the smooth user experience of the rest of your application," the team adds.