Apple airing a slew of Television adverts -- particularly about the Apple Retail Store Genius Bar. The premise of the TV commercial ad is an airplane about to land and an Apple Genius on board shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.
Apple - Mac - TV Ad - Mayday - New Apple genius mac ad on an airplane during the Olympic Opening Ceremony:
The second, "Apple - Mac - TV Ad - Labor Day" -- about a Genius in line at a hotdog stand just aired. An Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto.
In the third ad "Apple - Mac - TV Ad - Basically" about a Genius showing there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.