'Teams, Auto Macro, Ad Exclusion' and More Features Released to What's new in DoubleClick for Publishers (DFP)

Google's DoubleClick team today unveiled some new features for DFP Small Business:Teams now available in DFP let you now group your network's users into teams, enabling you to restrict access to any combination of companies, orders and inventory. For example, "imagine your organization operates an East and West coast sales team, and you'd like to […]

Google's DoubleClick team today unveiled some new features for DFP Small Business:

Teams now available in DFP let you now group your network's users into teams, enabling you to restrict access to any combination of companies, orders and inventory. For example, "imagine your organization operates an East and West coast sales team, and you'd like to restrict access to your East coast orders and advertisers so only users on your East coast team can view and edit the campaigns. With the new Teams functionality in DFP, you can acheived that," Google explained.

Auto-Macro Insertion for Creative Templates: In addition to automatically inserting macros for reconginzed third-party creatives, "DFP will now also recognize and insert macros for third-party code in custom creatives and custom creative templates," stated Alex Strittmatter, DFP Product Specialist. This provides you with the same macro-insertion support and efficiencies you are used to when trafficking regular 3rd party creatives.

Ad Exclusions provide controls to prevent labelled line items to deliver on specific inventory. These labels can additionally be added per default on company level to ensure a smoother workflow for your trafficking operations.

Creative Upload for Standalone Creative Library: The recently launched Standalone Creative Library now supports the ability to upload creatives and creatives sets directly, which can be stored for later use.

Local Time Zone Trafficking: In addition to being able to change the role and language you use DFP in, you can now change a DFP user's time zone to match the user's location. When you do, "the displayed times throughout the trafficking sections of DFP will be adjusted to match the time in the location you've set for the user," Strittmatter said.

DFP and DFP Small Business:

Additional Reporting Scheduling options: DFP team added further granularity to reporting scheduling options to give more insights into the health of your inventory. "You can now schedule your reports with additional breakdowns such as year-to-date, quarter-to-date, month-to-date, and lifetime," informs Strittmatter.

SDK Mediation for Mobile is a form of ad network optimization for mobile in DFP which allows you to set up a waterfall (or daisy chain) of networks, where one network after another is called until an impression is filled. "Use this new feature to send impressions from mobile applications to ad networks via the ad networks' own SDKs," said Strittmatter.

This is paticularly useful when: "An ad network only accepts requests from its own; SDKCertain custom formats are only available in the ad network's SDK; and Information provided by the SDK, such as location information or a unique user ID, enables higher CPMs," Strittmatter explains.

Frequency Capping available in DFP Mobile:

  • "Line item frequency capping: For mobile web, this uses cookies in a similar fashion as desktop (the DoubleClick cookie where possible; otherwise the DFP first party cookie). For mobile applications, this uses a double-anonymised identifier generated by the Google AdMob SDK.
  • Ad unit frequency capping: Ad unit frequency capping now works for mobile in cases where there is an identifier available."

Fallback Image for VAST Non-linear ads available in DFP Video lets you display a fallback image when VAST non-linear ads fail to render.

And, VPAID Creative Validation will validate hosted linear and non-linear VPAID creatives and notify the user if it's invalid.