Google Analytics Content Experiments just received improvements based on users feedback. First up, Content Experiments is now available to everyone -- with that every Google Analytics user can now access Content Experiments by visiting "Experiments" in the "Content" section of Standard Reports.
New features include:
Google added "Support for relative URLs," which affords you increased flexibility when defining the location of variations. "This is particularly useful if you have experiments running on multiple domains, subdomains, or pages," informs Google.
You can learn more about using relative URLs in Content Experiments by reading our Help Center article.
Ability to copy experiments. You can now copy experiments by clicking the Copy experiment button on the Edit Settings screen of the experiment you want to copy. "If you are running an experiment on a page, this allows you to run additional experiments after the original one finishes without having to add experiment code to your page or otherwise modify it," Google explains.
Improvements to the experiments report. Google says they have added regular Analytics-report capabilities to the experiment report, such as: Site Usage, Goal Set, and Ecommerce tabs, and the option to choose which variations you want to plot in the graph.
In other Google news, AdMob SDK v6.1 for both Android and iOS is now available and contains a number of important bug fixes and exciting new features including:
Additional DoubleClick support
AdMob now provides support for DoubleClick app events, giving the ability to execute custom code in their application when a creative dispatches an app event. Additionally, the new SDK provides support for multiple ad sizes using the same banner.
Easy access to Google Analytics
Google now included latest Google Analytics package in the "Add-Ons" directory. "The new mobile app analytics provides the same best-in-class Google Analytics reporting, but for mobile apps," Google said.
For more information about this new SDK, take a look at our release notes.
Google let its App Engine users analyze "App Engine logs" using the Google BigQuery.
Google BigQuery is an externalized version of Google's own logs analysis framework that allows developers to run queries across billions of rows of data in seconds via a RESTful API. "BigQuery uses a familiar SQL-like query language and is able to scale to datasets that are terabytes in size and beyond. We see BigQuery as a natural fit for logs analysis," Google said.