The July 2012 adCenter release adds the Tablet support for Microsoft Advertising Intelligence (MAI) for Traffic, Keyword Performance, Search-User Location, Age Group & Gender.
MAI already support smart phones. With this added functionality, you can "now know how much traffic is coming from a tablet device for particular keywords. Similarly, you can also analyze keyword performance when a search is performed for those keywords on a tablet," informs Microsoft.
"This will be an optional release; if you currently have MAI installed, you won't be forced to upgrade to the latest version but you should if you want to track this valuable data!," Microsoft notes.
Limit of Ads per Ad Group Increased to 50
To simplify the process of importing ads from Google, Microsoft increases the number of ads per ad group from 20 to 50. As a result, "you should see fewer ad copy-related errors when importing from Google," Microsoft said.
This increase applies only to search and contextual ads, and it is not applicable to Rich Ads in Search or Mobile ads, Micosoft said.
It will roll out in the adCenter user interface in July and will become available via the Desktop in August.
Note, if you attempt to import more than 50, you will receive an error informing you that the system will only import 50 ads. "Any ads over and above that number will not be added to your ad group and should be placed in a new ad group of their own. As a best practice, our search experts recommend keeping no more than 10 active ads in an existing ad group," Microsoft explained.
Domain Site Exclusions Limit Increased for Search Syndication Users
If you're opted in for Yahoo! Search and Bing syndicated search partner traffic, you now have the ability to restrict up to 2,000 sites for exclusion at the campaign and/or ad group levels, a significant increase from the 500 adCenter has historically allowed.
Be sure to check your Publisher performance reportsto review assess which sites you'd like to keep and which you'd like to exclude.
Although this functionality is available at both the campaign and ad group levels, you must choose one or the other. "If you have both, adCenter will default to your ad group so the total is 2,000 (not 4,000). Also, like the ad group limit increase, this update will appear in the adCenter user interface in July, but will not apply to the Desktop until August," explains Microsoft.
Updates to the Billing Screen in adCenter includes:
- A new "Payment Methods" tab
- The account summary view shows…
- Coupon balance
- Total account balance
- Account status
- Most recent invoices
- This new view allows for…
- Inline edit
- Inline coupon redemption
- Inline edit of account details and company information (no need for another tab to complete these updates)
To ensure a smooth transition to this new and improved billing screen view, "you'll be able to toggle between the old and new versions until further notice (see screen shot below for making the switch)," Microsoft adds.
The billing screen does not impact advertisers managed by Yahoo!.