Brands on Twitter since its earliest days using the platform to connect with consumers offering everything from special discounts and exclusive content to new product information.
Now, starting today, the microblogging enabling brands to send highly tailored Tweets, which are only relevant for a subset of its followers.
In a blog post, Twitter introduce "targeted Tweets," that enables brands to reach specific audiences on Twitter without first sending a Tweet to all followers.
See the above picture of a targeted Promoted Tweet that British Airways sent to its UK followers during the beta test.
Now "global brands that have different launch dates for several countries can send tailored messages at different times, customized for the users in each country. Mobile app providers who only want to reach customers on one device can do so without also sending the message to desktop users," Twitter wrote.
Advertisers can compose targeted Tweets using the newly enhanced Tweet box in ads.twitter.com. As with all Promoted Tweets, "advertisers only pay when users engage with it, and Tweets that generate the most engagement are likely to appear more often, " Kevin Weil, Product Manager said.
Simply put, advertisers are rewarded for messages that resonate with audiences.
To learn more about advertising on Twitter, visit business.twitter.com.