Google blogging platform Blogger.com today added a new SEO feature "custom permalinks," that enables user to more effectively customize search preferences. Google had earlier this year introduced a suite of new SEO features that help ensure blog, posts, and images are accurately indexed so they appear correctly in search results.
Until now, blog authors have had no control of the permalink. Now, when you write a post, "Blogger automatically generates a permalink based on the title of the post," Google informs.
"Custom permalinks give you more control of your blog and posts. These new custom links also provide readers with more information about your post when scanning search results."
Note: at present, the only characters allowed in a custom URL are limited to: "a-z, A-Z, 0-1." And, the special characters currently allowed are underscore, dash, and period.
If you prefer to use a custom permalink, you can do so via the "Permalink" option in the Post Settings box. "To create your own URL for a specific post, simply select "Custom URL", and enter your new URL in the field below," Google explained.
If you wrote the post in June of 2012, your new URL will look like this: www.nameofblog.blogspot.com/2012/06/customURL.html (note, the bolded area in the URL -- reporesent customizable URL).
If the custom permalink you entered already exists, Blogger will attempt find a free one for you.
For more information about custom permalinks in the Blogger, you can read this Help Center article.
In other Google news,
the following scheduled release track features update now available on Google Apps, Google Apps for Business, Government and Education as on 7/17/12:
Groups: The new Groups interface will become the default for all users attempting to access Google Groups for Business. Users will have the option to opt out of this change for a limited period of time.
And, the following features are intended for release to these domains on July 24th:
- Documents: Users will have the ability to edit documents and leave comments offline. You must be running the latest version of Chrome or ChromeOS and install the Google Drive Chrome app to edit offline.
- Drive: Google Drive automatically deletes versions of files when they're older than 30 days or there are more than 100 previous versions of the same file. A new feature allows Drive users to specify that certain revisions should be kept forever.