Google Shopping for tablets and smartphones now built on Product Listing Ads, launches in the United States to help businesses reach customers while they're shopping.
Product Listing Ads can be set up in AdWords, after you've linked your Merchant Center account. "To ensure that mobile and tablet shoppers can view your Product Listing Ads, make sure that your campaigns are targeting mobile and tablet devices with full browsers," Google explains.
Just like on desktop computers, Google Shopping for mobile makes it easier for your customers to find and compare different products. "Product images enable shoppers to make quick visual comparisons while browsing products. Search refinements, now on tablet devices, help to surface the brands, features and price point they want, so shoppers can easily buy the product they want from the merchant of their choice," Google wrote.
To help online merchants drive sales across smartphones and tablets, as well as desktop computers, Google is offering some incentives:
- "Both new and existing merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012; and
- Existing Google Product Search merchants who are new to Product Listing Ads can receive $100 AdWords credit toward Product Listing Ads if they fill out a form before August 15, 2012," Google informed.
To, learn more and how to get started with Google Shopping across smartphones, tablets or desktop computers, visit Google Shopping.