Get Started with Google Shopping: An Easy Way to Create Product Listing Ads in Merchant Center

Google to empower merchants of all sizes to compete effectively is creating a new Google Shopping experience, and to help AdWords advertisers transition to the new Google Shopping -- Google today launched a new simplified setup flow for Product Listing Ads in the familiar Merchant Center interface. "The new setup flow provides a step-by-step guide […]

Google to empower merchants of all sizes to compete effectively is creating a new Google Shopping experience, and to help AdWords advertisers transition to the new Google Shopping -- Google today launched a new simplified setup flow for Product Listing Ads in the familiar Merchant Center interface.

"The new setup flow provides a step-by-step guide on how to create an AdWords account and set up a Product Listing Ad campaign, as well as how to control when and where your products appear in Google Shopping with bids. You can also view basic campaign reporting through your Merchant Center account," posted Mayuresh Saoji, Product Manager, Google Shopping.

To create a Product Listing Ad campaign, sign into your Merchant Center account.

Google is also offering incentives to help merchants get started with Google Shopping:

  • All merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly AdWords credit of 10% of their total spend on Product Listing Ads through the end of the year.
  • Additionally, active Product Search merchants (as of May 30, 2012) can fill out this form by August 15, 2012 and receive a $100 AdWords credit to use toward Product Listing Ads.

Watch this how to create a Product Listing Ad campaign video;

Google Finance today adding data from the Nasdaq Nordic and Baltic exchanges, and the Moscow Interbank Currency Exchange.

"These additions greatly expand our coverage in Europe. For the first time, you can view the primary listings of Gazprom, H&M, Nokia, Carlsberg, and many others on Google Finance," posted Google.

Even better, all these exchanges will be available in real time, furthering our mission of bringing you real time market data from around the world.

You can view the full list of the stock exchanges available through Google Finance on this Disclaimer page.

And, the following features are intended for release to these domains including Google Apps, Google Apps for Business, Government and Education, on July 17th:

Groups: The new Groups interface will become the default for all users attempting to access Google Groups for Business. Users will have the option to opt out of this change for a limited period of time.