Facebook App Center Global Rollout Begins; Launches New Localization Tool

Facebook App Center is now available in seven additional countries, along with a new localization tool for developers. "Approximately 80% of our monthly active users are outside the U.S. and Canada, so we're starting to make the App Center more available globally," Facebook stated. The app center was launched about a month back in the […]

Facebook App Center is now available in seven additional countries, along with a new localization tool for developers. "Approximately 80% of our monthly active users are outside the U.S. and Canada, so we're starting to make the App Center more available globally," Facebook stated.

The app center was launched about a month back in the U.S. -- has already driven millions of installs to mobile, canvas and web apps. It is now available in US, Australia, Canada, India, Ireland, New Zealand, South Africa, and the UK.

"People in these countries will see the App Center bookmark in the left navigation menu on Facebook.com and in the iOS and Android apps."

In the coming weeks, Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey will also get app center.

If you are interested get your app included, in the upcoming markets, you must submit translated app detail pages as soon as possible. Facebook notes, that they're currently reviewing all high-quality apps and will prioritize those that submit translations by Friday, July 13, 2012.

Using the new "Localization tool," which is added to the App Dashboard, developers can provide translations of their app's information (name, tagline, and descriptions) for use in the App Center and across Facebook.

Even if you haven't translated your actual app, "your app information may appear to people that speak other languages on Facebook. For that reason, we recommend translating your app information into the languages most frequently spoken by your users (listed on the Users tab in Insights)," Facebook said.

Facebook App Center: Localization Tool

Just use these simple steps:

  1. Select a primary language. The primary language that you select on the App Center tab will be what people see if you haven't translated your app detail page into their language.
  2. Choose additional languages. Go to the Localize tab, select "Add Language" from the language drop down, and click the language you wish to add.
  3. Provide translated content. On the next page, add a tagline, description and detailed description. If you are requesting extended permissions and have entered an explanation for this in your primary language, it will also be required for each additional language. Display name and publisher are optional.
  4. Save and submit. Once you're done, click "Save" and then "Submit." Translated content will be reviewed before an app is listed in an App Center category to ensure that it meets the guidelines.

For more information, please see the documentation.