Windows Phone 8 Marketplace 180 Countries, In-app Purchase, Company Hub, More Robust and Scalable

Microsoft at TechEd Europe this week detailed its plans for the new Windows Phone 8 Marketplace, including the list of new markets and new money-making opportunities that Windows Phone 8 makes possible.In a blog post Todd Brix notes, that with Windows Phone 8 "consumers will be able to browse and download apps in more than […]

Microsoft at TechEd Europe this week detailed its plans for the new Windows Phone 8 Marketplace, including the list of new markets and new money-making opportunities that Windows Phone 8 makes possible.

In a blog post Todd Brix notes, that with Windows Phone 8 "consumers will be able to browse and download apps in more than 180 countries at launch"--roughly three times the 63 markets served today. And, that the developers, will be able to submit apps to those same markets via App Hub, up from 38 markets.

Brix also posted a list of those markets(see the pic embedded under this post)--"there's always the possibility a few names could change between now and Windows Phone 8's official launch," he sadi.

"Windows Phone 8 brings in-app purchase capability, providing an important new way to profit from your apps. In addition to what you earn from advertising or app sales, you can also now sell virtual goods and services within the app," posted Brix.

"In-app purchasing not only provides a supplemental revenue stream but helps extend the shelf life of the app--because you can keep adding new items to keep your customers interested."

"App Hub will provide tools for managing in-app commerce. You can specify what you want to sell, choose prices and countries to make it available, and use App Hub reporting tools to generate detailed sales reports," he said.

He said, that "Windows Phone 8 also has a new home for custom enterprise apps called the "Company Hub," opening a new market for developers who specialize in building and licensing these line-of-business apps." "The Company Hub has the same clean Metro look and design, so businesses and their employees should find it as easy to use as the rest of the phone," added Brix.

He also stated that they investing in and improving options for distributing and marketing apps. "For example, in Windows Phone 8 apps can come pre-loaded on microSD cards. Carriers and device makers can also more easily feature your apps in their branded Marketplace storefronts, providing a new way to get them in front of customers," explains Brix.

The next version of Marketplace and App Hub will also be more robust and scalable thanks to a new platform built from the ground up. This means faster certification times, faster publishing times, better reporting options, and more.

And, the new architecture also makes it possible to "filter apps based on screen resolution and other key characteristics."

The Windows Phone Marketplace has also reached the 100,000 app milestone mark, thanks to consumers.

Full List of Windows Phone Marketplace ad of June 28

Also, Windows 8 explorer is now called as "File Explorer".