Google Launches Mobile App Analytics for Android and iOS

A new set of reports in beta called "Mobile App Analytics" launched today, tailored for mobile app developers and marketers, helping better measure their mobile apps."The reports are designed to measure the entire mobile customer journey - from discovery to download to engagement, and enables the creation of app experiences that are more useful and […]

Layout of new Mobile App Analytics

A new set of reports in beta called "Mobile App Analytics" launched today, tailored for mobile app developers and marketers, helping better measure their mobile apps.

"The reports are designed to measure the entire mobile customer journey - from discovery to download to engagement, and enables the creation of app experiences that are more useful and engaging through data-driven decisions at each stage of the app lifecycle." explained JiaJing Wang, Product Manager, Google Analytics Team.

New Mobile Analytics will be available to both iOS and Android app developers, with one exception -- developers making their apps available through Google Play will be able to track which traffic sources are driving new downloads and conversions. Wang says he wants to provide deeper integration with Google play in the future.

Also, available now a new and lightweight SDK v2.0 that's easier to implement and is opt-out ready, with a streamlined back-end infrastructure.

Google has also revamped sign-up process, "so new users can choose whether they want to start measuring their website or their mobile app," Wang said. This means you'll be just 3 clicks away from setting up your app analytics account and downloading the SDK.

Here's an outline of the new Mobile App Analytics available in three categories: "Acquisition and User Analysis Reports, Engagement Reports, and Outcome / Business Impact Reports."

  • New and active users - measure the number of new and active users who launch your app everyday and analyze your most valuable segments.

    Mobile App Analytics: New and active users report

  • Google Play traffic sources helps you understand which traffic sources are driving new users and in-app conversions through Google Play to fine-tune your marketing initiatives.
  • App versions report keep track of the distribution of active users over the older and newer versions of your app so you know what to support.
  • Device overview help you check out the top mobile devices and OS versions that your app runs on, and optimize the experience for each device.
  • User behavior helps you assess how loyal your users are, how frequently they use the app, and the engagement level of each loyalty group.

  • Engagement flow lets you visually see the screens, actions and paths users take to move throughout your application in order to optimize usage.

    Mobile App Analytics: Engagement Flow Report

  • App crashes shows trends in crashes and exceptions that will help you troubleshoot problems on certain devices and operating systems.
  • With Goal conversions - set up conversion events in your app, like spending 10 minutes in the app, or clicking on ads to gauge success.

    Mobile App Analytics : Goal conversions report

  • In-App purchases - if you sell virtual or tangible goods in your app, you can measure the number of purchases and the revenue generated.

Google says they will be opening the beta up to whitelisted users in waves, so if you're interested in using Mobile App Analytics for your app, signup this form.