Google Introduces "Mute this Ad" [x] Icon on Display Ads; AdWords Editor v9.8.1 - Videos 'Get Started with DFP Small Business and Mobile; Search Attribution Exploring AdWords Search Funnels'

Google is introducing a small mute this ad [x] icon, over the next few weeks, which will appear in the corner of some display ads on the Google Display Network. "When a user clicks the [x], he or she will no longer see ads from that campaign. We're starting by showing the [x] in ads […]

Mute this ad [x] icon now on Display ads across Google Display Network (GDN)

Google is introducing a small mute this ad [x] icon, over the next few weeks, which will appear in the corner of some display ads on the Google Display Network. "When a user clicks the [x], he or she will no longer see ads from that campaign. We're starting by showing the [x] in ads that are based on remarketing and interest categories," informs Google.

"Users who click the [x] on an ad will be shown a confirmation page explaining that the advertisement has been muted, along with a link to the Ad Preferences Manager. The feedback this provides will also help improve our ads over time," explains Michael Aiello, Product Manager.

Though, muting is not a 100% guarantee you won't see that ad again, however, this early-look feature bring following benefits to the entire ecosystem:

  • "users have a way to control their experience and signal that they aren't interested in certain ads
  • advertisers are no longer paying to show ads to people who aren't interested
  • publishers will receive better performing (and potentially more valuable) ads, and spend less time filtering out ads they think won't be of interest to their audience," Google explained.

In additon to "mute this ad [x]" icon, Google already providing users control over the ads they see:

  • On YouTube, TrueView ad products enables users to skip video ads
  • On Google search, you can click "Why this Ad?" and stop sites you're not interested in from showing you ads.
  • Ads Preferences Manager, available with one click on the AdChoices icon on ads on the GDN, enables you to edit your interest categories, or opt out of all interest based ads including remarketing ads on our Display Network.

AdWords Editor version 9.8.1 released today, now includes the ability to add and edit dynamic search ads and product listing ads, as well as quickly and easily modify location targets.

Here's an overview of key updates:

  • The new Locations tab (under Targeting) lets you add, update, and copy location targets more efficiently.
  • Dynamic search ads and product listing ads now in AdWords Editor: Each of these ad formats has its own tab, where you can view your ads and make changes or additions. You can also manage your dynamic ad targets and product targets on two new targeting tabs.
  • Also, topic targeting, posting, and CSV import are update, along with other improvements.

You'll see a prompt to upgrade to version 9.8.1, or download the version 9.8.1 from the AdWords Editor website. And, to learn more about upgrading, including how to keep unposted changes and comments when you upgrade, review these instructions.

Also, last week's at a search attribution webinar, Google explored how AdWords Search Funnels can show you the full search path your customers take prior to purchasing or "converting" on your site.

Google also walked through the Search Funnels reports, the insights the tool can provide, and some practical uses. Check out the videos below.

"This path can include different types of keywords, ranging from early searches on generic keywords (often referred to as "upper funnel" or awareness-generating keywords) to later searches for your specific brand. With the better understanding of the full search path and the role that different keywords played in leading customers to buy or convert, you'll be able to improve your advertising campaigns."





Google also recetly hosted two Hangouts on Air to help publishers get started with DFP Small Business and to create mobile websites using DudaMobile's free mobile site builder.

If you missed either Hangout, check out the video recording below.

Getting started with DFP Small Business
DFP specialists explains how an ad server works and the benefits it can provide to growing publishers. He then discusses orders, line items and your ad units, and the ideal way to set up each. He also, talks about the different ways to traffic direct ads versus other ad networks and enable dynamic allocation for non-guaranteed inventory.

Learning to build a mobile site
In this mobile Hangout, with specialists from Google and DudaMobile, you'll learn about available resources and important questions when starting to 'go mobile' with your site and how to create mobile ads to monetize mobile traffic.