Yahoo! and Spotify today signed a global content distribution and promotion agreement that will enable Yahoo! to integrate and promote Spotify's on demand music service on Yahoo!'s Media Network, which reaches nearly 700 million unique users monthly - over 47 percent of the total worldwide Internet audience (comScore World Metrix, May 2012).
Spotify will initially roll out to Yahoo! Music and later will be contextually integrated globally across the rest of Yahoo!, including its leading entertainment sites, like Yahoo! Movies and omg!.
In turn, Yahoo! will create an app for Spotify's platform featuring Yahoo! original entertainment content, which will reach Spotify's more than 10 million active users.
This relationship is designed to drive deeper user engagement for both companies. For Yahoo!, the Spotify integration on Yahoo! entertainment sites will feature Spotify's innovative play button, enabling Yahoo! users to enjoy music while remaining on Yahoo!.
Likewise, the "Yahoo! app, due out later this year, will further engage Spotify's more than 10 million active users with premium original content from artist profiles to musical programs," Yahoo said.
Also, Yahoo! Sports announced the exclusive Memorable Moments, a unique editorial series that brings the most iconic stories from the Summer Games to life through video, images, and writing.
"Moments that captivated the world are shared through the eyes of those who were there: the athletes, their coaches, journalists and others. Fans can relive moments like Nadia Comăneci's perfection in Montreal and Usain Bolt's stunning world records in Beijng in 2008, as well as controversy such as Marion Jones' doping admission in 2000," Yahoo said.
There's also new documentary footage and interviews, including Carl Lewis' emotional visit back to the stadium in which he triumphed with four gold medals in 1984. Our Yahoo! videographers, producers and reporters have spanned the globe to relive these moments, capturing footage of Berlin where Jesse Owens made so much history in 1936 and convincing Nadia, now 50, to get on the balance beam for the first time since "I can't even remember the last time."
"More historic moments to be released between now and the Opening Ceremony include the dominance of the 1992 US Dream Team, Michael Phelps' incredible eight gold medals in Beijing, and Muhammad Ali in Rome and Atlanta," Yahoo adds. You can find them here: http://sports.yahoo.com/moments.