Facebook Like for Mobile Apps, Easier Notification Controls for Users and More Launches

Facebook Like for mobile now let the people share content while on the go."The new Open Graph built-in like action makes it easier for people to share content from your app. While the Like button is a great way to let friends share content from the web back to Facebook, the like action enables you […]

Facebook Like for mobile now let the people share content while on the go.

"The new Open Graph built-in like action makes it easier for people to share content from your app. While the Like button is a great way to let friends share content from the web back to Facebook, the like action enables you to build your own like buttons for your mobile or web app and drive distribution across Facebook," Facebook said.

"You can use the new like action to implement your own like button for a more integrated experience with your app on web and mobile platforms, as Instagram and foursquare have done. When a person likes their friend's story via the new like action, a notification is sent to the friend."

As with the Like button, like stories are presented and aggregated in News Feed, similar when someone clicks the Like button.

Unlike the Like button, people must authorize your app to publish like stories. To use the new like action, follow the below guidelines and policies:

Facebook Like for Mobile Apps

Facebook Like butoon for Mobile Apps

Facebook Like for Mobile Notification

  • "Starting today we will no longer approve custom like actions. Apps that currently use a custom like action must migrate to use the built-in like action in the next 90 days. We have updated the Platform Roadmap to reflect this change," informs Facebook.
  • A like may only be published when a person performs a like action. For example, if someone gives a movie a five-star rating in a movie app, that warrants a rated action rather than a like action.

For more guidance on creating your own like buttons, see this branding guidelines. And to learn more about using the new like action, check out this documentation on Built-in Like.

Facebook has also introduced new "Easier notification controls" for users to opt out of notifications from apps, groups, or other sources (photos, etc.) directly from the notifications drop down menu.

People have always been able to opt out on the Notifications Settings page, but this update makes it easier.

"People will see more notifications from the apps, groups and features they engage with most, and none from those they choose to remove. For app developers, a less cluttered drop down menu means that notifications from high quality apps will stand out more. Early results have shown that apps that send high quality notifications have seen a lift to click-through and revenue with this update," Facebook posted.

You can monitor and improve your opt-out rate for notifications with a new dashboard in Insights. "This does not change the way users receive updates from apps through channels like news feed and App Center," Facebook adds.