Facebook Introduces Subscriptions and Local Currency Pricing; Study 'Facebook Mobile Ads Earn More Money than Desktop Ads'; Facebook Dominates Website Integration; Reporting Guide Infographic; Check-ins on World's Most Social Landmarks; BlackBerry Facebook App 3.1 Now Available!

What happens afteryou decide to click "Report"? Facebook today, published a guide that give the people who use Facebook more insight into its reporting process."There are dedicated teams throughout Facebook working 24 hours a day, seven days a week to handle the reports made to Facebook. Hundreds of Facebook employees are in offices throughout the […]

What happens afteryou decide to click "Report"? Facebook today, published a guide that give the people who use Facebook more insight into its reporting process.

"There are dedicated teams throughout Facebook working 24 hours a day, seven days a week to handle the reports made to Facebook. Hundreds of Facebook employees are in offices throughout the world to ensure that a team of Facebookers are handling reports at all times,"Facebook poste.

"For instance, when the User Operations team in Menlo Park is finishing up for the day, their counterparts in Hyderabad are just beginning their work keeping our site and users safe."

And don't forget, with users all over the world, Facebook handles reports in over 24 languages. Structuring the teams in this manner allows us to maintain constant coverage of our support queues for all our users, no matter where they are.

You can read the full text here, or just check the Facebook Infographic embedded below: (click to see larger version)

Facebook Reporting Guide Infographic

Facebook today, also announced two updates to the payments product: subscriptions and local currency pricing. "Subscriptions already uses local currency pricing, and we will release local currency support for in-app payments in the next few months. Any apps or games that sell virtual items will be required to use local currency by the end of the year," Facebook stated.

Facebook introduces subscriptions and Price In-app items with local currency pricing

New ways to monetize with subscriptions
With subscriptions, you can establish a recurring revenue stream and offer updated content or premium experiences for a monthly fee. "This new feature will be available to to all Facebook.com and mobile web apps in July."

Price in-app items with local currency
Facebook updates its payments product to support pricing in local currency (ex: US dollar, British pound and Japanese yen) instead of Credits.

"By supporting pricing in local currency, we hope to simplify the purchase experience, give you more flexibility, and make it easier to reach a global audience of Facebook users who want a way to pay for your apps and games in their local currency. With local pricing, you will be able to set more granular and consistent prices for non-US users and price the same item differently on a market-by-market basis," Facebook said.

"This transition will be seamless for your users on Facebook. Already, most people see items priced in their local currency in the payments flow. Additionally, we'll convert any Credit balances into the equivalent amount of value in users' local currency, which they can spend on in-app items in the same way they do today. People can still redeem gift cards and store unused balances in their account. Throughout these updates, our underlying payments product, along with support for global payment methods, and policies will remain the same," Facebook explains.

You can find out more details in the FAQ.

Also, according to a recenty studies (via TechCrunch) by TBG Digital, AdParlor, Nanigans, and Spruce Media, three of Facebook's biggest Ads API partners that help brands buy ads -- reveals,

"Mobile Sponsored Stories are getting over 13 times the click-through rates and earn 11.2 times the money per impression (eCPM) on mobile compared to all of Facebook's desktop ads, and 1.93 times the CTR and 2.65 times the eCPM of Sponsored Stories on the web in the two weeks since Facebook began selling them separate from web ads."

Since Sponsored Stories slip into content feeds so seamlessly, Facebook may actually be better equipped to handle the shift to mobile advertising than other web-first tech companies. Let's check out the early proof.

Facebook Ads perfromance

Another study revelas that of the top 10,000 websites on the Internet, 24.3 percent have official Facebook integration on their home pages. In a blog post, Pingdom revealing their findings said, "Google+ is actually beating Twitter out for integration on top sites. Ten percent of sites had official Twitter widgets on the home page, while 13.3 percent displayed the Google+ +1 button or Share widget. It's a far cry from Facebook's 24.3 percent, but all are solidly killing LinkedIn; the more professional social site is officially integrated with just 0.6 percent of home pages."

They also suggest, "Google+ may be a young social network compared to the other three in this survey, but with the might of Google behind it, it has still managed to secure an impressive presence in a relatively short period of time."

All Links from Top 10,000 Home Pages to Social Networks:

Facebook - 49.3 percent
Twitter - 41.7 percent
Google+ - 21.5 percent
LinkedIn - 3.9 percent

"We examined the HTML code of the home pages of the top 10,000 sites in the world according to Alexa. To determine Facebook integration, we looked for the official ways of integrating Facebook on sites, with paths such as facebook.com/plugins, connect.facebook.net and graph.facebook.com. We did similar things for the other social networks, based on their developer documents and available plugin documentation. It's a bit of a jungle. To check any links, we simply looked for anything linking to or referencing facebook.com/ or facebook.net/, linkedin.com/, twitter.com/ and so on," Pingdom explains.

Also, Facebook today published the reults of its study of Facebook checkins, "we measured check-ins made on Facebook in 25 cities worldwide to determine the world's most social landmarks," Facebook posted.

"All data was aggregated anonymously across check-ins made on Facebook or by 3rd-party apps using the Facebook API. Transportation hubs (airports, train stations, bus stations, etc.) were excluded. Data for top landmarks by city was aggregated across all check-ins since the launch of product (August 2010) and ranked to identify the top landmarks," explains Facebook.

Among the no. 1 ranked landmarks across the 25 cities - according the Facebook are:

  • 7 are sports stadiums/arenas
  • 6 are public areas: squares/avenues/parks/gardens
  • 2 are amusement parks
  • 2 are concert arenas
  • 2 are shopping-related: shopping centers/malls

Social Landmarks Around the World:

Facebook Check-ins reveals most Popular Social Landmark around the World

Social Landmarks by City:

Facebook Check-ins reveals Most popular social Landmarks around the World

Facebook for BlackBerry smartphones app, today received a major update and became BBM Connected.

First, a new "Facebook Groups" added to the app -- keeps you connected to the different groups and organizations that you belong to.

"You can keep tabs on the Groups you're already a member of, right from your BlackBerry smartphone. You'll be able to post your updates, comments and media. You can even check out the profile info of fellow group members and get notifications when other members make updates," BlackBerry said.

Finally, you can now also "Like" individual comments from within the Facebook for BlackBerry smartphones app.

You can get the app from the App World.

BlackBerry adds Facebook Groups to its Mobile App

BlackBerry Like Comments from Moible App