YouTube video ads, can now be created directly from the video manager that now easily helps you upload a video to YouTube and start promoting it with a video ad within minutes.
Starting today, you can access this tool by selecting the "promote" link on the video manager "edit" drop down menu, or from the watch page dashboard drop down menu.
"Enter the amount you want to spend and you can use the traffic calculator to estimate how many views to expect from your ad campaign. You can then target your ad to reach a specific audience and write three lines of text that will appear next to your video ad," posted JessicaKate Ogungbadero, Product Manager, YouTube.
"To complete your ad, simply set up your billing profile in Google AdWords for video and confirm your settings. If you are an existing AdWords advertiser, you will not need to create a new account, but if you're new to AdWords, you will create an AdWords for video account as part of this set-up flow," explains Google.
By default, your ads will appear as TrueView in-display ads on YouTube pages with related content and TrueView in-stream ads before related videos. As with all TrueView video ads you only pay when a viewer watches your ad.
If you'd like to try other formats or targeting options, you can make these changes in AdWords for video at any time. New AdWords users can receive a $75 credit toward ad campaigns - request your free credit.
More information on creating video ad can be found in the Help Center.
In other Google advertising news,
In a latest blog post, Google AdWords team today review the importance of selecting the right destination URL, as users are generally more likely to convert if they arrive at a website page strongly related to their search query.
To best target these users, Google recommends creating ads in a "Product-specific" ad group (see below image) with ad texts related to the particular product, not the Google Store in general. Also set these ads to direct to the "Product-specific" part of the Google Store site by using a specific destination and display URL.
The destination URL would use:
Amd, the display URL the user would see in the ad text could be:www.google-store.com/YourProduct
The two URLs can be different as long as the domain (google-store.com) is the same.
Lastly, Google says to create atleast three separate ads, allowing AdWords to automatically determine which one receives the most clicks. And, remember to always include a strong call to action to tell the user exactly what to expect from the site and what to do there.