AdChoices Rolling Out Across Europe; AdWords Scripts Brings Programmatically Customize Account and AdWords Campaigns Management; Project Re: Brief Android App;

Agency Education,Online Education

AdChoices Icon and Label Launches Across Europe

Following last year's launch of the AdChoices Icon on the Google Display Network in the in the U.S. -- Google today, begun rolling out the AdChoices feature across Europe. "We'll soon start to change our "Ads By Google" in-ads notice icon to a new icon that expands to an "AdChoices" label," posted Jason Bigler, Product Management Director.

For those news, "AdChoices is an industry standard "i" icon that expands to "AdChoices" when users move their cursor over the icon. Giving users clear notice about the ads they see is a high priority for Google and for many in the online advertising industry at large. Users who click this label are taken to a page where they can learn more about online advertising and the ads they see."

"Over the next few weeks, we'll start showing the new icon and label on most ad formats across the majority of European-language sites. Over time, we'll expand the notice to ensure that all European-language publisher sites in the Display Network come within the Self-Regulatory Framework. This will be the single largest rollout of the "AdChoices" label to date, and we're encouraged that others in the industry are also adopting the label," Bigler stated.

"Users who click on the "AdChoices" label will be taken to a page where they can learn more about online advertising and the ads they are shown. This page will also link to the Ads Preferences Manager, where users can control the types of interest-based ads they see on the GDN."

In other Google advertising news,

In March this year, Google had launched an experiment dubbed "Project Re: Brief," to see what mobile ads of tomorrow will look like, with re-imagining four iconic ads from the 1960s and 70s. Built on the latest platform for mobile rich media, these ads try to push the boundaries of what can be done with today's technology.

"It's no secret that users are spending more and more time on their mobile and tablet devices, and the trend will continue to scale. Mobile devices drive 10% of total Internet traffic, up from 4% just 18 months ago, and an astounding 29% of U.S. adults now have a tablet or e-reader -- up from 2% three years ago. This opens up many new opportunities for advertisers to connect with consumers."

To take on this opportunity, Google today, released the Android app for Project Re: Brief, which lets you play with these new ads on your phone and tablet devices.

The app is available on Google Play.

Also, Google released a limited release of scripts in AdWords. With scripts, you can make changes to an AdWords account by writing simple JavaScript programs.

"Built on Google Apps Script technology, these scripts are written in JavaScript, stored in your AdWords account, and run in the cloud. They provide simple access to the most popular AdWords data and functionality, making it possible for a wide range of users to build tools and integrations quickly," explains Eric Koleda, AdWords scripts team.

Scripts run in the Google Apps Script infrastructure, and include built-in support with three services: you can use Google Spreadsheets and Url Fetcher to integrate with external data, as well as email results of a script execution from the script itself.

With scripts, you can:

  • Use external inventory data to either change bids or pause/unpause keywords.
  • Output account statistics to a spreadsheet from which you can create reports and visualizations.
  • Use stats trends over several weeks to change keyword or ad group bids.

AdWords scripts are a supplement to the existing AdWords API, and their compact interface makes them ideal for building small projects or for performing one time actions. For example, let's compare the code needed to add a keyword to an ad group.

Google says, in the coming weeks, they plan to enable this feature for everyone. Meanwhile, you apply here for access.

For more instructions and best practices for using scripts, refer to developers site.

To get started with scripts, visit the Campaigns tab, and select "Automation" then "Scripts" from the left toolbar:

AdWords scripts, a new way to programmatically access and manipulate your AdWords campaigns

Google today introducing "Agency Edge," a new home for agency learning online. "We have consolidated and refreshed agency-specialized content from multiple Google content portals, which are now available for on-demand self service, including: Search, Display, Mobile, YouTube, Think Insights, Google Research, Learn with Google, and Engage content," posted Agency Edge team.

Agency Edge is available in English today, with more language support coming.

Agency Edge Online Learning Resource

If you have a website in Slovenian or Estonian, you can now apply for AdSense program -- as Google today open up its AdSense for Slovenian and Estonian publishers.