Conversation Ads for 1:1 Skype-to-Skype Calls Launches; Control Content on Xbox from iOS Devices Using Xbox LIVE App

Conversation Ads in Skype, is a new display ad unit that will appear within the calling window of users who do not have Skype Credit or subscriptions when they're making 1:1 Skype-to-Skype audio calls using Skype for Windows."While on a 1:1 audio call, users will see content that could spark additional topics of conversation that […]

Conversation Ads in Skype, is a new display ad unit that will appear within the calling window of users who do not have Skype Credit or subscriptions when they're making 1:1 Skype-to-Skype audio calls using Skype for Windows.

"While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences," the company said in a blog post.

Here are more details about Conversation Ads:

  • Conversation ads are available for marketers to purchase in 55 markets where Skype is available. Users without Skype credit or subscriptions will see the ads during 1:1 Skype-to-Skype audio calls in Skype for Windows.
  • Skype call quality will remain the same. Ads will be silent, non-expanding and run after we've completed our regular detailed quality checks on your connection.

Skype launches Conversion Ads

While on Microsoft,

Microsoft posted an update to its My Xbox LIVE app for Phone, iPod touch and iPad, that now include a functionality for controlling content on your Xbox from your iPhone (or iPod touch).

The app previously let you access Xbox LIVE achievements, connect with friends, and change your 3D avatar, and now it lets iPhone users "connect, control and discover content" from their console through a number of new features such as: a remote with "play, pause, fast forward and rewind" and a new Quickplay list of recently viewed Xbox content.

The update also brings high-resolution images and improved authentication for iPad, but no support for the new controls.

Here is what's new in Version 1.5 iPhone:

My Xbox LIVE iOS AppMy Xbox LIVE iPhone App

My Xbox LIVE iPod AppMy Xobx LIVE app for iOS devices

  • Use your iPhone with your Xbox to connect, control and discover content on your console. Connect your iPhone for access to a quick list of your most recent console activity. Control your content with play, pause, fast forward and rewind media controls. Find fresh entertainment to play in the new Discover section.
  • Improved Authentication to make it more stable

iPad:

  • Improved Authentication to make it more stable
  • iPad high-resolution images

You can download My Xobx LIVE app for iOS devices from iTunes App Store, and the update Android app from Google Play.