Yahoo! today announced of ending the Yahoo! Web Analytics' offerings. In a blog entry on Yahoo! Web Analytics blog, Emer Kirrane, posted, after careful review, Yahoo! will be making changes to its Yahoo! Web Analytics platform with the "discontinuation of services for many analytics-only customer accounts and the Yahoo! Web Analytics Consultant Network."
"We will send this message via email to the addresses we have on file for impacted customers," he said.
Starting August 31, 2012, existing Yahoo Web Analytics projects will become "read-only," with access to view historical data for two months.
"We recommend removing YWA tags from your website(s) at this stage, as those tags will no longer populate data to your YWA account," Kirrane adds.
Also, if you wish to retain any historical data from your account, "please utilize the data export functionality through your account," Kirrane informs.
"On October 31, 2012, all Yahoo! Web Analytics projects scheduled for discontinuation will be shut down for use, including the discontinuation of the Yahoo! Web Analytics Consultant Network for all users."
In 2008, Yahoo! acquired IndexTools to offer web analytics and deep insights for small-and-medium business customers leveraging the Yahoo! Store platform to effectively sell goods and services online. While this one-click integration with Yahoo! Web Analytics proved to be very popular, with more than 80 percent of Yahoo! Stores using the platform to optimize their online presence, we're committed to continuously measure and scrutinize what's working and what can be improved.
"We will continue to support this community of Yahoo! Store customers and a limited number of other customers (e.g., Right Media Exchange seat holders) with the same Yahoo! Web Analytics services they know and trust," concluded Kirrane.