Facebook App Center Launches in the U.S.; Allows Brands Purchase of the Social Context Ads

Facebook App Center, a centralized location to access all applications through a browser on Facebook.com, or company's iOS and Android appslication as well, has launched to people in the U.S. today, with more than 600 applications.The App Center gives you personalized recommendations, and lets you browse the apps your friends use. It only lists high-quality […]

Facebook App Center : A Store of Social Apps Launches

Facebook App Center, a centralized location to access all applications through a browser on Facebook.com, or company's iOS and Android appslication as well, has launched to people in the U.S. today, with more than 600 applications.

The App Center gives you personalized recommendations, and lets you browse the apps your friends use. It only lists high-quality apps, based on feedback from people who use the app. To see if your app meets the requirements, you can view your status in the App Dashboard. "Keep your app detail page up-to-date even if it isn't currently listed, as it will appear in Facebook search for people who haven't installed your app. Your app will be automatically included in the App Center once it meets our quality thresholds," Facebook said.

And, it currently features mobile and web apps, such as Draw Something, Pinterest, and Nike+ GPS, and new apps including Jetpack Joyride, Ghosts of Mistwood, and Ghost Recon Commander.

Every app in the App Center has screenshots and a detailed description, so you can learn more about it before installing it. People can find apps through their friends, browse by category, or get personalized recommendations.

You can send apps you find on your computer to your mobile device using the new "Send to Mobile" feature. If a mobile app requires a download, you'll be sent to install it from the Apple App Store or Google Play.

It also let user control their privacy by showing the information an app needs and letting them choose who can see your activity on Facebook. If you decide you want to use an app, you can get started directly from the App Center.

The App Center will be available to everyone in the coming weeks.

Facebook App Center on iOSFacebook App Center on iOS and Android

Also, Facebook today revealed that it had sent 83 million unique users to Apple's App Store and a total of 134 million clicks to iOS apps over the course of the last month. And, that Facebook was also integrated into seven of the top 10 grossing iOS apps and six of the top 10 Android apps.

The company's emerging power on mobile platforms has been very visible in the surprising rise of apps like SocialCam and Viddy.

Also, for the first time,Facebook marketers can now buy mobile ads separately. Brands can now purchase the social context ads within the parameters as listed below, announced Facebook.

Facebook in a statement said its latest ad-related iterations are a response to "requests from marketers to control the placement of their sponsored stories. As companies are promoting services more frequently on mobile, this option gives them the opportunity to focus on specific placements that will impact them most directly."

The parameters include:

  • Mobile news feed only
  • Desktop news feed only
  • Mobile and desktop news feed
  • Mobile and desktop news feed with right-hand ad desktop placement
  • Desktop news feed with right-hand ad desktop placement

Facebook App Center on Facebook.com accessible through desktop browser