Bing Launches its Own Knowledge Graph 'Britannica Online Encyclopedia Answers' in the SERPs

To provide users relevant information in a more organized way to help find what you need more quickly and get stuff done, Bing in a partnership with Encyclopedia Britannica, today launched "Britannica Online Encyclopedia Answers" directly in the Bing results page.The Bing Online Answer provides a quick overview of the subject, a thumbnail image, and […]

Bing Britannica Online Encyclopedia Answers

To provide users relevant information in a more organized way to help find what you need more quickly and get stuff done, Bing in a partnership with Encyclopedia Britannica, today launched "Britannica Online Encyclopedia Answers" directly in the Bing results page.

The Bing Online Answer provides a quick overview of the subject, a thumbnail image, and useful facts and figures making it easier than ever to get trusted content in search. Similiar, to recenlty launched Google Knowledge Grpahc, Bing also pull in direct links to other trusted sources such as Wikipedia, Freebase, Qwiki and Britannica (the source of the encyclopedic information).

bing explains the answers feature as,

"a snippet of information designed to give you a quick look at what you're searching for while also giving you the option to dig deeper into the results."

Bing Britannica Online Answers in SERPs

Here are some noticeable differences between Google's Knowledge Graph and Bing Online Answeres:

  • Bing is currently showing these Britannica-powered listings far less often than Google shows Knowledge Graph boxes.
  • Bing seems to show the Britannica information only if a Britannica URL appears as one of the organic search results.
  • Bing's display happens right with the organic search result, while Google shows Knowledge Graph boxes to the right of the organic results.