AdWords Advertisers Can Now Run Mobile Ad Campaigns in the AdMob Network

Google just make the announcement that more than one million AdWords advertisers will now be able run mobile ad campaigns on more than 350 million mobile devices in the AdMob network across more than 300,000 mobile apps - all from within the AdWords interface.Google says it will help AdMob developers and publishers increase their revenue […]

Google just make the announcement that more than one million AdWords advertisers will now be able run mobile ad campaigns on more than 350 million mobile devices in the AdMob network across more than 300,000 mobile apps - all from within the AdWords interface.

Google says it will help AdMob developers and publishers increase their revenue by giving them access to a large number of new advertisers. AdMob's network of apps gives advertisers true global reach with 23 countries each generating over one billion ad-requests last month, up from 11 countries in April 2011.

In a blog post announcing the integration, Jonathan Alferness, Director of Product Management, Mobile Ads, said, "AdWords advertisers can now manage, measure and adjust search, display and video ads, reaching people on more than 2 million websites and hundreds of thousands of apps, across all screens."

Google says, with this integration, AdWords advertisers' will now have access to mobile app inventory from directly within the AdWords interface, giving them the ability to create, manage, measure and adjust search, display and video ads campaigns that run across multiple platforms.

"Starting today, a new campaign type is available in AdWords that makes it easy to launch an ad campaign to run on mobile apps on the AdMob network. To start this new campaign type, advertisers can select "new campaign" from the Campaigns tab, and then "Display Network only (mobile apps)"," posted Alferness.

AdMob Integrates with AdWords

"In addition, advertisers can now reach individuals by targeting specific smartphone or tablet device models or by targeting a particular manufacturer brand. AdWords already enables targeting by operator, wifi, or operating system version. Advertisers can also reach their desired audience by selecting from the categories available in the Google Play Store (e.g. 'Games') or App Store and search for individual apps (e.g. 'Flood it')," said Alerness.

Google also said that in the next several weeks, they'll provide an estimate on the number of devices reached and impressions targeted given your selections.

AdMob and AdWords Integration: Mobile Device targetiing

How does this affect filtering? "All filters you currently use for AdMob ads will be respected for AdWords ads as well. However, please be aware that your filters will still not apply to Google Certified Ad Networks. You will be able to opt out of showing ads from Google Certified Ad Networks if you require filters across all your inventory," Google explains.

Also, new to v1.18 of the DFA API is a support for "In-Stream video" creatives which allow you to serve ads into a publisher's video player. The way you upload assets and associate them with an In-Stream video creative differs from other types of creatives.

And, in Google AdMob SDK v6.0 and above, you can request ads from multiple ad networks, including AdMob, while controlling how the requests are allocated among those networks. With this new feature, called mediation, you configure a mediation placement at mediation.admob.com by assigning each network either an eCPM or a percentage value.