VPAID Ads Enabled Across Microsoft Advertising Network; GE Healthcare and Microsoft Completed Caradigm Joint Venture

VPAID ads are now enabled across MSN, MSNBC, and the Microsoft Advertising Video Network. "VPAID stands for Video Player Ad-Interface Definition is an IAB-standard technology that dramatically enhances storytelling for video advertisers by letting people interact directly with the video ad, instead of just watching it," posted Jennifer Creegan.VPAID not only drives interactivity, but it […]

VPAID ads are now enabled across MSN, MSNBC, and the Microsoft Advertising Video Network.

"VPAID stands for Video Player Ad-Interface Definition is an IAB-standard technology that dramatically enhances storytelling for video advertisers by letting people interact directly with the video ad, instead of just watching it," posted Jennifer Creegan.

VPAID not only drives interactivity, but it also helps with ad sequencing, and dynamic creative optimization (DCO). It is revolutionizing digital video advertising, bringing rich interactivity to advertisers and consumers in the fastest-growing segment of digital advertising.

"Ad sequencing reduces waste and enables creative storytelling by enabling brands to tell a progressive story without repeating themselves. And with DCO, video advertisers can provide more relevant offers and messages to consumers by leveraging audience data and real-time optimization," Creegan explains.

Advertisers can create one VPAID campaign and scale it quickly across multiple publishers.

Mixpo VPAID Ads featuring Nordstrom

For more details about VPAID, check out the IAB website.

Microsoft and GE Healthcare Complete Caradigm Joint Venture

Also, General Electric Co., and Microsoft announced that they have completed the formation of Caradigm, a 50-50 joint venture aimed at enabling health systems and professionals to use real-time, organization-wide intelligence to improve healthcare quality and the patient experience.

Plans for the joint venture were first announced on Dec. 7, 2011, and the final agreement was completed on June 1, 2012. "Caradigm will develop and market an open healthcare intelligence platform and collaborative clinical applications focused on enabling better population health management to improve outcomes and the economics of health and wellness," Microsoft stated.

Caradigm will be located at City Center Bellevue in Bellevue, Wash., with significant presence in Salt Lake City, Utah; Andover, Mass.; Chevy Chase, Md.; and other cities around the world.

Additional information and news about Caradigm can be found at http://www.caradigm.com.