For past couple of days, the official Foursquare Twitter account is teasing the release of the "all new Foursquare" app and the maps coming soon to app stores near you.
In the first tweet the hashtag #allnew4sq, dropped the news that it will be releasing its big new redesign at some point next week. The tweet also share a link of the picutres.
While Foursquare has added millions of users, user are still checking less and don't quite see the point of telling people where they are at all times. Foursquare leadership recognized this, and what we're seeing now is a part of an ongoing transition for the company that's really been brewing since the beginning of last year.
Foursquare looks to be de-emphasizing check-ins and going full-steam ahead, looking for new life as a recommendation engine.
Foursquare has been looking to move beyond the check-in for some time now, and it's clearly betting that its new redesign will do just that. Foursquare is certainly becoming a more self-contained social network, and a lot of people are finding new reason to use the app now that it offers recommendations through "Explore."
Also, in partnership (RED) to help creating an AIDS free generation -- 4sq launched a new campaign that will last for the ten days called "(RED)Rush to Zero," an initiative to raise funding and awareness to help end the transmission of HIV from moms to their babies by 2015.
Every day 1,000 babies are born with HIV. By 2015, we believe that number can get close to zero. It's a huge milestone in the fight against AIDS. "From June 1 - 10, Starbucks will donate $1 when you check in to any Starbucks in the US or Canada, up to $250,000! (RED) partners Bugaboo and Penfolds will also make donations for checking in at places like Bugaboo Stores, Peppermint, LTD., Rabasa, and Bonefish Grill," 4sq said.
"When you check in, you'll unlock the (RED)Rush to Zero badge and $1 will be donated to The Global Fund to fight AIDS, Tuberculosis, and Malaria. Now, go grab some coffee and join the fight against AIDS!"
Find out where to check in here.
Since March 2011, foursquare and American Express offering Amex cardmembers "offers that put money right back into their accounts," just by checking in and swiping their cards at merchants across the United States. And, reprts "millions of dollars of savings" in the past year.
Now, a year later, the offer is launched in the UK.
If you haven't synced your American Express and foursquare accounts, get started here.
As always, redeeming the offers is easy peasy. Just check in at a participating business, tap 'Load to Card' on the Special screen, and pay with your American Express ® Card. You'll see the credit on your statement within a few days.