Facebook Site Governance Vote; Degines News Built-in Action Types; Integration into iOS 6 Expected

Facebook has recently posted proposed revisions to its Statement of Rights and Responsibilities (SRR) and Data Use Policy, provided explanations of those changes, and invited users to provide comments on these new documents. Now, the comment period for submitting feedback has ended, but "you can still have a role in helping to shape the policies […]

Facebook Site Governance Vote Begins

Facebook has recently posted proposed revisions to its Statement of Rights and Responsibilities (SRR) and Data Use Policy, provided explanations of those changes, and invited users to provide comments on these new documents.

Now, the comment period for submitting feedback has ended, but "you can still have a role in helping to shape the policies that will govern Facebook," Facebook said. Today, one week voting opens on second global site governance vote. Facebook invites users to participate in the vote on the new revised documents.

Users can check out the proposed changes to Facebook's Statement of Rights and Responsibilities and its Data Use Policy, and an explanation of the changes, then vote by using this link (Voting starts today and will end on June 8 at 9:00 am PDT).

Facebook will notify users by web and mobile. To be notified about future proposed changes to the documents governing Facebook, please like the Facebook Site Governance Page.

The most significant changes users will be voting on are:

  • A clarification regarding Facebook's existing policy that it may use your data to serve you ads outside of Facebook.com while you're on other websites
  • A detailed new chart of how Facebook uses cookies to improve Facebook but not track you across the web
  • A more detailed explanation of how in some cases Facebook will "retain [your] data as long as necessary to provide you services" whether that's less or more time

"Voting will be facilitated by an application developed on Facebook Platform by Wildfire, and an independent auditor will examine the vote tabulation to further ensure accurate results. Now, please vote to let Facebook know which documents you prefer to govern the site," posted Facebook's Elliot Schrage, vp, Communications, Public Policy and Marketing.

As stated in both policies, if more than 30% of all active registered users vote, or 230 million people, vote for the changes they'll go into effect, and if they vote against they'll be scrapped. If turnout is less than 30%, the vote will be "advisory."

Facebook's Chief Privacy Officer for Policy Erin Egan told me yesterday the company will consider changing its site governance voting system to discourage votes being triggered by low-quality comments and adapt to the growing size of Facebook's user base.

"Max Schrems, the Austrian founder of Europe Vs. Facebook, has forced Facebook to put proposed policy changes up for a vote by all its users. By mobilizing his privacy group to flood Facebook's Site Governance page with pasted messages, many more than 7,000 comments were received on the proposal -- the threshold for triggering a vote. Europe Vs. Facebook is demanding sweeping changes to Facebook's product rather than the small policy changes found in the proposal."

In other Facebook news,

Now, according to a report from TechCrunch, the much-anticipated integration of Facebook will happen in "the latest version of iOS." The report notes, that Apple is still trying to decide "exactly how sharing will work" and that things could change before iOS 6 is unveiled:

After much speculation, Facebook integration will indeed be baked into the latest version of iOS, we've learned…It's important to note that Apple being Apple, something could change in the next week and a half (see again: Facebook/Ping). But as of now, Facebook is a go in iOS "Sundance". One thing still being hammered out according to our sources is exactly how sharing will work. Sharing is the other big part of the iOS/Twitter integration, and will be important for iOS/Facebook integration as well.

Facebook has announced best practice "user controls for sharing."

Now, you've to be watching or reading something for at least 10 seconds before Facebook apps can "auto-share the activity to your Timeline." In addition, Video apps must also now inform you that they auto-share and provide an option to "opt out" on the page where a video is watched.

Facebook also added more requirements to its comprehensive checklist auto-sharing apps must follow.

"Built-in watch and read actions can only be published after someone engages with the content for 10 or more seconds. If a video is shorter than 10 seconds, the viewer must watch the entire video."

Facebook built-in-actions for auto sharing

Facebook built-in-actions for video auto sharing

For contrast, Facebook's policy on providing sharing controls for most apps only says, "You should allow people to turn sharing on or off for the content in your app, and the setting a user selects should persist."

Learn more about Built-in Action Types here.

Also, note, Facebook and HTC have partnered to create a new smartphone codenamed "Buffy." The device is rumoured to run some form of Unix OS and will feature Opera's mobile browser.