Windows Upgrade Offer for consumers purchasing a qualifying new Windows 7 PC announced 'officially' today is the first of many consumer offers that will roll out in conjunction with the general availability of Windows 8, Microsoft stated.
"We've seen a great interest in Windows 8, especially given the availability of the Windows 8 Release Preview this week, and yet we know many consumers want a new PC now," said Tami Reller, of Windows at Microsoft. "The Windows Upgrade Offer gives people the flexibility to purchase the new Windows 7 PC they need today, with the knowledge they can easily get Windows 8 when it's available."
"Unlike previous upgrade programs, Microsoft will manage the redemption process, including eligibility verification, payment, software delivery, and support. Delivery of Windows 8 Pro will occur via electronic software distribution," Microsoft stated.
"Windows Upgrade Offer begins tomorrow, June 2 in 131 markets including the U.S. and Canada for consumers who purchase up to five new Windows 7 PCs preinstalled with Windows 7 Home Basic, Home Premium, Professional, Ultimate, or Ultimate and include a matching and valid OEM Certificate of Authenticity, will be eligible to purchase an upgrade to Windows 8 Pro upon general availability of Windows 8," Microsoft announced.
Windows 7 PC must be purchased new during the eligibility period June 2, 2012-Jan. 31, 2013, and redeemed before the program expiration at the end of February 2013.
The program providing the option to purchase a downloadable upgrade to Windows 8 Pro for an estimated retail price of just $14.99 (U.S.) during the time of the promotion, which will be redeemable when Windows 8 is generally available.
Microsoft says, they will defer revenue from eligible sales under the program to the earlier of the fulfillment date or the program's expiration date. "For the fourth quarter of fiscal year 2012, Microsoft will defer an estimated $450 million to $550 million of revenue. The deferral only impacts the timing of revenue recognition and will not impact cash flows from operations," Microsoft said.
For more information on taking advantage of the Windows Upgrade Offer, visit the website here.