Twitter and Pepsi today entered into a global partnership centered around one of the leading topics of conversation on Twitter: "music," making it even easier to discover and experience music on Twitter.
"With this deal, Pepsi will give Twitter's "140 million active users" around the world a unique and real-time way to discover and consume music. Pepsi will break new ground by bringing fans closer to what's hot in music and connecting them with the artists they are most passionate about, all through Twitter," Twitter said.
Part of Pepsi's new "Live for Now" campaign, this partnership involves three elements that speak to the key ways consumers find and enjoy music: music downloads, original content and live concerts.
Fans can LISTEN to weekly free music downloads from Amazon MP3
Now, the @pepsi account will tweet about new and notable music using the #LiveforNow hashtag. "Every week, fans can also follow @pepsi for free download codes they can use to discover more music through Amazon.com's MP3 Store," the company stated.
Fans can now "watch" a new weekly video series, "Live for Now Music", based on the top music and artists trending on Twitter. "By using Tweets to take the pulse of music lovers around the globe, Pepsi will uncover what's hot in music every week and give fans a bite-size snapshot of the conversation on Twitter in Pepsi's videos," Twitter said.
The "Live for Now Music" video series will be streamed on pepsi.com and twitter.com/pepsi.
@Pepsi will help people enjoy more music through free music downloads, music-focused original videos, and a series of pop-up concerts in the U.S. this summer and fall.
"Each concert will feature a major artist with a large Twitter following and will be announced first on Twitter so fans can spread the word. Every concert will be streamed live on Twitter through @pepsi's enhanced profile page, allowing anyone in the world the chance to watch and experience live music in a whole new way," says Twitter.