YouTube Player Now Lists Video Thumbnails; Understanding the Data Behind a YouTube Channel with YouTube Analytics

YouTube has added a new feature to its lists of videos in the YouTube player that forces the list of video thumbnails to be visible all the time. "If you pass a parameter, showinfo=1, when creating the player, the list of video thumbnails will be permanently visible," posted Shannon -jj Behrens, YouTube API Team.Here's an […]

YouTube has added a new feature to its lists of videos in the YouTube player that forces the list of video thumbnails to be visible all the time. "If you pass a parameter, showinfo=1, when creating the player, the list of video thumbnails will be permanently visible," posted Shannon -jj Behrens, YouTube API Team.

Here's an example:

<iframe width="560" height="315" 
src="http://www.youtube.com/embed/?listType=user_uploads&list=GoogleDevelopers&showinfo=1" frameborder="0" allowfullscreen></iframe>

To see all of the parameters that the YouTube player supports, refer to the documentation.

Here is the video embedded using the above code:

Also, Understanding the data behind your YouTube channel can mean the difference between a good channel and a great one, here are three things that you should do today with YouTube Analytics:

Find out what keeps people watching: The two types of Audience Retention graphs - Absolute Retention and Relative Retention - analyze audience retention on a per video basis.

  • Absolute Retention shows viewer retention as a percentage of total views. Remember, rewinding and re-watching can result in values higher than 100%, while fast-forwarding or abandoning the video will push the graph downwards.
  • Relative Retention shows how your video compares to videos of a similar length. You should always strive to create engaging content for your viewers, since watch time is a key indicator for suggested and recommended videos. Try to understand why certain videos keep your audience engaged and why others are poor performers, then make programming and creative decisions based on your assessments.

YouTube Analytics: Absolute Retention

Learn how people find you: YouTube Analytics' Traffic Sources provides a detailed look at how your viewers discover your content on a channel and per-video level. It shows you the top traffic sources that "contributed to the largest percentage of total views. If you're trying out a new metadata strategy, thumbnail optimization, or blog outreach initiative, track how Traffic Sources change over time. For example, if you notice that Annotations within a specific video cause a big spike in views, you should take a closer look and try to replicate those best practices in other videos" explains Lauren Vilders, Audience Development Coordinator.

Figure out what makes people subscribe: Subscription report shows which videos drive the most subscriptions, showing what resonates with your most loyal followers. "Examine the dates or videos where there was a high gain or loss of subscribers, and look into why this is happening. Identify key content trends that drive up your subscriptions, and then apply those success strategies elsewhere," Vilders adds.

On the users request, Google now allows when making a YouTube playlists, to include just a clip and not the whole video. "You can now choose start and end times for each video in your playlist using a trimmer in the same way you can with YouTube Editor." "When you choose start/end times, your playlist viewers will only see your selected portion of the video, unless they choose to watch the video in its entirety," posted YouTube team.

YouTube Playlist now support adding a clip

Also, Google updated the look of the playlist editing page to make editing easier and faster, with description, privacy and other settings on the right. Here's what you'll see:

YouTube Playlist UI Updates