Last week, Microsoft has launched the localized version its "Bing is for doing" campaign that the Redmond had launched in the US in January this year.
For those nes, "Bing is designed for people who are hyper-mobile, hyper-social and expect to be able to quickly find what they need online and go. Bing helps them spend less time sitting and searching and more time out in the world doing," Microsoft notes on the campaign's special website.
The "Bing is for doing" campaign in Australia is targeted at Gen-Yers to "get things done" by showcasing four inspiring young Australians. The campaign includes a set of four video ads and documentaries of young Australians who already managed to reach their goals.
The four people in these ads are Madison Stewart, an 18-year-old female diver who wants to save sharks, Toby Finlayson from Desert Pea Media, a community arts organization helping young indigenous communities, Bethany Simons, a nominated writer and actor, and Andy Milenkovic, a Melbourne mountain-boarder who landed the world's first double back flip.
"We've found some people from across Australia who are doing cool things, whether it be for the good of others or following their own passion and ambitions, and documented their stories here," Microsoft stated.
Even though Bing Australia's managing director claims "(we) spent the past two years localising and refining the Bing product for Australia which was now ready for prime time", I think it's still a far stretch from the more compelling Bing experience they have in the US.
Here are Bing is for Doing Autstralia campaign videos: