Quick Access to Local Info on Google Search for Android and iOS; Chrome Field Trials will Now Have a Regular Update Cycle; Search Query Performance Report Adds a New Field

Google made some changes to the local listings in search on mobile devices, that enable you to see more details about places quickly and make decisions more easily. The changes are now available worldwide on Android and iOS devices."For example, if you search for [restaurants dallas] on a mobile phone now, Google will present a […]

Google made some changes to the local listings in search on mobile devices, that enable you to see more details about places quickly and make decisions more easily. The changes are now available worldwide on Android and iOS devices.

"For example, if you search for [restaurants dallas] on a mobile phone now, Google will present a list of local results as usual. Now, if clicked on the name of the place, Google instantly show a summary of the business, with reviews, photos, and more details, similar to the local information shown when searching on a desktop computer."

"Now, with just a simple swipe of the page left or right, you can see the local result before or after this one, to quickly compare the different options and make a decision on where to eat," Google said.

Quick Local info on Google Search for Mobile

In other Google news,

Chromium now has Field Trials Regular Update cycle

In Chrome, test features are called as "Field Trials," steadily making Chrome better since day one. "For example, Field Trials helped us improve our Omnibox pre-rendering by about 70 percent - making about 1 in 3 Omnibox navigations faster by a second or more," posted Tyler Odean, Product Manager.

To help tune features those contributing to Chrome, Google recently added infrastructure to help make designing and deploying these tests easier than ever. "Field Trials will now have a regular update cycle similar to the one that delivers the newest version of Chrome to users, making it easier to rapidly release and retire new variations," Odean said.

Also, Google now centralized the logic of which variations are active so that its easy for developers on M21 or higher to reset their variation state, using the --reset-variation-state command line flag, he said.

To learn more about variations of Chrome, check out Field Trials at the Chromium project.

Finally, as you may know, AdWords now supports new matching behavior for exact and phrase match keywords since v201109_1. No, in order to better support reporting on the performance of this new feature, the "Search Query Performance Report will gain a new field, MatchTypeWithVariant, which will now return two additional enum values in addition to the existing values of the MatchType field (enum values / display values)," posted Kevin Winter, AdWords API Team:

"The existing MatchType field will continue to return only the values it does today. This means that a value that would return "exact (close variant)" from MatchTypeWithVariant will return as "exact" for field MatchType," he said.

This new field will be available starting the week of Monday June 4th.