How Tim Cook is Changing Apple? - New Siri TV Ads Featuring John Malkovich

How Tim Cook is Changing Apple?; New Siri TV Ads Featuring John Malkovich; Siri-like Voice Dictation Coming to OS X Mountain Lion; Goldman Exec Caught Tape Passing Info About Apple and Others

John Malkovich in Siri TV Advert

Apple pushed two new "Siri" Television Commercials introducing the iPhone 4S personal assistant feature. Both the commercials feature actor John Malkovich and are titled "Joke" and "Life".

They show Siri's uses like finding the weather, getting calendar information, getting Siri to tell a joke, or even getting her to share some life advice.

Apple - iPhone 4S - TV Ad - Joke - While helping John Malkovich plan a night out, Siri shows him her funny side:

Apple - iPhone 4S - TV Ad - Life - After John Malkovich gets philosophical, Siri is ready with an answer:

While, Siri, in its current implementation, seems perfect for mobile devices, however, Apple has brought a component of Siri called "Dictation" to the iPad, and the company appears to be planning on bringing this Dictation feature to Macs as well.

Voice Dictation Test on iPad

"Dictation offers an easy way for users to speak text to their devices versus typing it in with a physical or virtual keyboard. On the iPhone 4S and third-generation iPad, users tap a stationary microphone key on the virtual keyboard."

According to a report "a file inside of the latest build of Safari in the newest seed of the upcoming OS X Mountain Lion, Dictation might be making its way to Macs next. Since Macs don't sport virtual keyboards or physical keyboards with a microphone-labled key, users (by default) will apparently need to simultaneously click both command keys to start voice input."

While on Apple, A Goldman Sachs executive apparently dabbled in a bit of insider trading when he allegedly discussed non-public information about Apple Inc., to a prominent hedge fund manager during a federal wiretap investigation.

David Loeb, who is head of Asia equity sales for Goldman Sachs Group Inc., in New York, was supposedly caught on a U.S. wiretap providing inside information on Apple Inc., Intel Corp., and Hewlett-Packard Co., to a prominent New York-based hedge fund manager Raj Rajaratnam, the founder of Galleon Group, during a federal wiretap investigation.

Rajaratnam is now serving an 11-year prison sentence for insider trading.

This tidbit emerged after Gary Naftalis, a lawyer for Rajat Kumar Gupta, told a judge about the tapes' existence.

Gupta, who ran the consulting firm McKinsey & Co. from 1994 to 2003, also an ex-Goldman Sachs director arrested in late 2011 by the FBI on insider trading charges derived from the Raj Rajaratnam Galleon Group case, is currenlty on trial for passing multiple insider tips to Rajaratnam in a conspiracy that ran from 2007 to January 2009. Rajaratnam is serving an 11-year prison sentence for insider trading. Gupta denies wrongdoing.

According to Crain's New York:

"He's on a tape giving out information" about those companies, Mr. Naftalis told U.S. District Judge Jed Rakoff outside the presence of the jury.

Mr. Naftalis told the judge that prosecutors were withholding exculpatory evidence he said could help his client.

Assistant U.S. Attorney Reed Brodsky told Judge Rakoff that Mr. Loeb "provided Intel, Apple and Hewlett Packard information to Mr. Rajaratnam." It's the first time the government has publicly named Mr. Loeb and confirmed that the U.S. has evidence that he gave information about Apple, Intel and Hewlett-Packard to Mr. Rajaratnam.

"There's none that Mr. Loeb had access to material, nonpublic information about Goldman's earnings," Mr. Brodsky said.

Also, this week's Fortune Magazine cover story entitled "How Tim Cook is Changing Apple, " is penned by Adam Lashinsky goes deep into some of the high-level changes at the top of Apple since late CEO Steve Jobs stepped down just six weeks before he died.

Fortune Magazine: How Tim Cook is Changing Apple by Adam Lashinsky

Apple's market value, for example, is up some $140 billion since Cook took over. In the three quarters since Cook become CEO, Apple has reported $31 billion in profits and shipped 89 million iPhones and 38 million iPads. Cook can't take all the credit for those results. He took over a company with the momentum of a rocket ship in midflight.

Downn the article, Lashinsky noted how Cook inevitably changed Apple's culture, which perhaps drives the company to a more normal structure and M.O.

Elsewhere there are signs of Apple becoming a more normal company. When Adrian Perica, a former Goldman Sachs banker, joined Apple several years ago, he was the only executive whose sole remit was dealmaking. Steve Jobs basically ran M&A for Apple. Today Perica heads a department with three corporate-development professionals under him and a staff supporting them, so that Apple can work on three deals simultaneously. Indeed, the vibe, in the words of a former employee, is of an Apple that is becoming "far more traditional," meaning more MBAs, more process, and more structure. (In point of fact, 2,153 Apple employees reference the term "MBA" in their LinkedIn profiles out of a nonretail workforce of nearly 28,000. More than half the employees who reference "MBA" have been at Apple less than two years.)

The ultimate "tell" of tectonic changes at Apple will be the quality of its products.