Windows 8 Release Preview will Come with Four SKUs, Native 'News, Sports and Travel' Metro Apps; Advertisers FAQs About Windows 8

The Release Preview of Windows 8 is expected to launch with 3 editions "default (Core), Pro and Pro Media Center edition," with the core edition of Windows 8 will be baseline, including no additional features. The set up will let users choose which edition of Windows 8 to install.Apparently, Microsoft will make available four different […]

The Release Preview of Windows 8 is expected to launch with 3 editions "default (Core), Pro and Pro Media Center edition," with the core edition of Windows 8 will be baseline, including no additional features. The set up will let users choose which edition of Windows 8 to install.

Apparently, Microsoft will make available four different Windows 8 SKUs with the Release Preview, namely Windows 8 (Core), Windows 8 Release Preview (Pro), Windows 8 Release Preview with Media Center (ProWMC) and Windows 8 Enterprise (VL).

The Pro edition of Windows 8 should include more features, and the Pro Media Center edition will include all that of the Pro edition, plus Media Center.

Also, a series of fourm posts on WinUnleaked revealing that Microsoft is set to include News, Sports, and Travel applications in Windows 8 Release Preview, and that all of them would be Metro style apps powered by Bing.

Windows 8 Release Preview to include 'News, Sports, Travel' Native Metro Style Apps and Core, Pro, Pro Media Center SKUs

The revealation comes from a screenshot of the Live Tiles, check out the un-watermarked screenshots of the Live Tiles for the three new apps. According to Paul Thurrott:

Windows 8 Release Previews Live Tiles screenshot

"The three new Metro-style apps that Microsoft is providing in this release include News, Sports, and Travel… suffice to say that these new apps are nothing special. They look and work exactly like the Finance app, providing what are essentially beautiful frontends to RSS feeds from trusted sources."

In other Windows 8 news, Rory Otterburn on Microsoft Advertising blog posted a Q&A often asked by the media agencies and advertisers during her demosof Windows 8 consumer preview to several UK clients.

She said, "My demos started off as 15 minute slots on Samsung Series 9 at the end of meetings to showcase exciting nuggets into the future." Here're a few of the FAQs:

Q: What type of ads and formats will Microsoft support for Windows 8 applications?

A: Microsoft will support a wide range of standard ad formats designed to enable specific types of ads for different applications and experiences. The ad formats will vary from standard display formats, such as the popular 300x250 banner, to immersive rich media ad solutions that are currently in development. More information on this will be coming soon.

Q: Will Microsoft Advertising allow advertisers to manage campaigns regionally or globally?

A: Advertisers will be able to continue to manage their in-app campaigns following the same business rules that apply today on the Web.

Q: What type of ads experiences will be available?

A: Windows 8 will support a variety of ad experiences, including textual, static image, rich media and video.

Q: Is Microsoft Advertising the sole advertising network to offer 'ads in Windows 8' to advertisers?

A: No. While we feel Microsoft Advertising can provide the best mix of developer experience, yield and advertiser reach, Microsoft is committed to enabling application developers to have a choice in their advertising provider and also Windows 8 application developers have the option to choose their preferred ad network.

Q: Is advertising the only option Microsoft is providing Windows 8 application developers to monetize their applications?

A: No. Windows 8 will provide a number of ways for application developers to monetize their Windows 8 applications, advertising is one of these options.

Q: Who shall the agency or advertiser contact to learn more?

A: We will provide agencies and advertisers more information in the future. To stay up to date, please visit www.windowsadvertising.com

Watch Tami Reller, Chief Marketing Officer of Windows, gives the crowd at CES 2012 a demo of the Windows 8 preview during the Microsoft keynote: