Google Testing More Instant Answers on Search Results Triggering for Movies, Books, People, Music & More

Google has added more instant answers on its search result pages to search queries for people, books, movies, music, TV shows, and sports teams. Google will soon "present more facts and direct answers to queries at the top of the search-results page". There's a large database of entities and each one has a list of […]

Google adds more instant answers on SERPs for movies, TV shows, people, sports teams, music, books

Google has added more instant answers on its search result pages to search queries for people, books, movies, music, TV shows, and sports teams.

Google will soon "present more facts and direct answers to queries at the top of the search-results page". There's a large database of entities and each one has a list of relevant attributes, mentioned the Wall Street Journal.

In the screenshot above, Google search results page for the search term [Lost], on the right shows details about the TV series, that include: cast of the show, and more information about the show from Wikipedia. Cast members are listed, along with a "People also search for" area showing other TV shows that seem related to Lost.

Google has confirmed with SEL that there's an experiment stating:

We're always experimenting with ways to improve search, but we have nothing to announce at this time.

Google updated the interface of its experimental info panes, the main thumbnail is now smaller and there's more information that's displayed. For singers, Google displays a long list of songs and some important albums.

Clicking on the name of an actor, send you to a new search page for the actor that was clicked on, along with a new bio-data box, if they are listed in Wikipedia. Here's a screenshot of what's shown for Evangeline Lilly:

Google now shows extended information of the search term i including bio-data

The "Sources" label has been dropped and Google has added a "People also search for" section to drive more searches.

For those signed into Google+, will also see Google+ information related to your search, such as latest posts that appears in a "From your circles", above the instant answer box.

Google shows extended information from Google+ page

Google is also showing direct answers that come from different sources. However, these direct answers don't seem part of the sources experiment. Bas van den Beld from State Of Search also appears to be in the test and noted that for a search on "hot fuzz director," he got a direct answer like this:

New Format Google Direct Answers

Google's new sidebar is similar to Wikipedia's infobox, "a fixed-format table designed to be added to the top right-hand corner of articles to consistently present a summary of some unifying aspect that the articles share and sometimes to improve navigation to other interrelated articles". It also includes information about your query, related queries and links to all the topics that are mentioned.

No official word from Google on when these results will roll out to all users. A similar test back in November last year, released as "Sources", the search feature that added Wikipedia information and pictures, among other information, in the right column where ads typically appear. Around the same time, Google also rolled out new look local search results, featuring maps, pictures, menus, and reviews.

However, there has been much hype around Google's forthcoming "entity" search, and this seems to confirm that Google is still hard at work perfecting these new results that provide users with a richer experience that goes beyond 10 blue links.