Facebook Privacy Policy Updates to Comply with Data Protection Audits; Launches Terms and Policies Hub

Just before week from its IPO, Facebook today rolling out its more transparent revised privacy policy. I a blog post, Erin Egan, Chief Privacy Officer, Policy for Facebook, posted, "After we launched our redesigned policy, we received lots of positive feedback about our approach, and people encouraged us to continue our efforts to enhance the […]

Facebook Enhances Transparency in Data Use Policy

Just before week from its IPO, Facebook today rolling out its more transparent revised privacy policy. I a blog post, Erin Egan, Chief Privacy Officer, Policy for Facebook, posted, "After we launched our redesigned policy, we received lots of positive feedback about our approach, and people encouraged us to continue our efforts to enhance the clarity of our policy."

"That message was echoed by the Irish Data Protection Commissioner's Office, which completed a comprehensive audit of our data practices late last year and concluded that we had a "positive approach and commitment … to respecting the privacy rights of [Facebook] users." Like some of you, the Irish Data Protection Commissioner's Office - which regulates our European affiliate, Facebook Ireland - encouraged us to enhance our Data Use Policy to be even more detailed about how we use information."

Egan notes, "Today, we're proposing improvements that respond to this feedback. We're adding more examples and detailed explanations to help you understand our policies." He explains,

For example, we include additional tips, marked with a light bulb so you can find them easily. We've added new links to our Help Center. We created a new section explaining how we use "cookies" and similar technologies and updated the corresponding explanations about cookies in our Help Center. We also provide more information about how we use data to operate Facebook, to advertise, and to promote safety and security for Facebook users. These examples and explanations are designed to help you understand what the Data Use Policy means in practice.

"Since our last update to the Data Use Policy, we've launched several new features, and we're also updating our policy to include information about how they work. For instance, we describe Activity Log, a new privacy tool that lets you see in one place the information you've posted to Facebook. From Activity Log, you can control who can see each piece of information and decide whether it appears on your timeline," he said.

Facebook's updated policy now reflect the launch of timeline and provide information on cover photos and other Facebook features that work with timeline.

The company has also made a number of organizational changes to make things easier to find, as well as some administrative updates. "The Data Use Policy is one important way we try to provide people with transparency into our operations but it's not all we do," said Egan.

In addition, Facebook is also offering nine other terms and policies including Statement of Rights and Responsibilities, Community Standards, and policies addressing other activities on Facebook.

Facebook has also launched a new "Terms and Policies Hub" web page, which will serve as a central location for all of company's terms and policies. This new Page will be available at the bottom of most pages on Facebook under "Terms," from the Help Center, and at Facebook Policies.