Campaign Bid Simulator Launches; Migrate to AdWords Editor v9.7.1, Prior Versions Sunset on June 12, 2012

Bid simulator launched on August 4, 2009, to help it easy to understand the impact of bids on AdWrods advertising results was until now, available at the keyword and ad group level.Today, Google launches "campaign bid simulator" to allow more easily simulate and apply bid changes at scale. With campaign bid simulator, you can: "View […]

Bid simulator launched on August 4, 2009, to help it easy to understand the impact of bids on AdWrods advertising results was until now, available at the keyword and ad group level.

Today, Google launches "campaign bid simulator" to allow more easily simulate and apply bid changes at scale. With campaign bid simulator, you can:

  • "View bid changes in aggregate and model changes even when keywords or ad groups might not have enough data for this on their own.
  • See what might happen if you increased or decreased all your bids by a specific percentage (10%, for example).
  • See whether you may need to increase your campaign budget to ensure it doesn't become limited by budget at the new bid value.
  • Model what happens if you changed all your bids in the campaign to a single value.
  • Download the bid-simulation data at the account or campaign level.
  • Download an AdWords Editor-compatible file with bid amounts at the simulated level and the ad groups and keywords to which they should be applied," informs Sheridan Kates, Product Manager, AdWords.

To access campaign bid simulator, go to the Opportunities tab and select "campaign bid simulator" from the left navigation tree.

For more information, visit the AdWords Help Center.

Access AdWords Campaign Bid Simulator

AdWords Campaign Bid Simulator

Also, as of June 12, 2012, AdWords Editor versions 9.0 and prior will be sunset.

"After this date, changes made via these versions will not be implemented in your AdWords account. Please download the latest version (9.7.1.) at your earliest convenience, but no later than June 12, 2012," posted Inside AdWords member.

To upgrade to version 9.7.1 you can use auto-update prompt or download the latest version from the AdWords Editor website.

"After you install the new version, you'll need to download your account again. To preserve your comments and unposted changes, select the 'Backup then Upgrade' option in the automatic upgrade prompt, then import the backup file after downloading the account," the team said.

For a complete list of version-specific changes, please see release notes. To see which version you're using, go to the Help menu > About AdWords Editor.