Bing the decision engine today begin rolling out the "most significant" update to Bing since it was launched three years ago in 2009 will introduce a new way to search designed to help you take action and interact with friends and experts without compromising the core search experience.
The new features will appear on Bing in the United States in the coming few day, and will take several weeks for the roll out to go fully live for everyone around the world. In the mean time, you can watch the video embedded at the end of this post to experience the new Bing.
The new Bing will introduce a brand new information architecture with a three column design with organic results as the main pane, "entities" in the middle, and social on the right. The design focuses on bringing information from the web to help you take action and interact with friends and experts without compromising the core search experience.
The three column include:
- Core Web Search results loses many of the social annotations that Bing has added over the years fouces on relevancy, comprehensive and trustworthy. " With the latest updates, we are delivering the results you expect. Beautiful, relevant, results are the first thing you see. Instead of cluttering your results with social updates, we're honoring the purity of the core web results making it easier to focus on the links you need to get things done," Bing team said.
- Snapshot is the center column on the Bing search results page, nestled between the web results on the left and the new sidebar on the right.
Snapshot brings relevant information and services related to your search to you right on the main results page including maps, restaurant reservations and reviews so you can take action. "With snapshot, Bing does the heavy lifting by organizing useful information so you can act more quickly," the team adds.
- Sidebar panes serves as a new home for social integration with search - The new Bing focuses on bringing friends, experts and enthusiasts into your search experience through a dedicated social "sidebar."
"The sidebar will appear as part of every query, but it'll remain off to the right, allowing searchers to decide when and how to interact with it. We've moved most of the social content out of the main search pane and put it in a dedicated place where people can always expect to find it," the Bing team said.
Bing will pull in information from social networks including Twitter, Facebook, Foursquare, Quora, LinkedIn, Google+, Skype, and Blogger. It will consist of four features:
- Ask Friends: Bing will allow users to ask their Facebook friends questions from the Bing sidebar related to Bing's search suggestions, such as whether a Facebook friend would agree with Bing's top restaurant recommendation. Questions will appear as notifications on Facebook, and can be answered from within Facebook or by returning to the Bing results.
- Friends Who Might Know: Once you authorize Bing, sidebar helps you post a question to get help from your Facebook friends as you search. Bing suggests friends on Facebook who might know about the topic - based on what they "like", their Facebook profile information, or photos they have shared - so you can easily ask them about relevant experiences and opinions and go quickly from searching to doing.
"So for example, if you query 'Costa Rica,' user models in the network look at public information in your profile such as where your friends live or have lived, what they've liked on Facebook, and photos [they have shared] -- and turn up a list of people who likely have information relevant to your query," explains Bing team.
- In People Who Know,Bing can help you find people who're influential about the topic you're searching, based on what they've publically blogged or tweeted about. "In a glance you'll see top experts and enthusiasts from leading networks like Twitter, Foursquare, Quora, LinkedIn, Google Plus and Blogger to quickly check out what they have to say about the topic you're searching for. You can follow them, ask them a question or see what they have shared in the past," Bing said.
- From the Activity feed in the sidebar, you can see, posts and queries you and your friends have chosen to share from Bing. You can help answer friends' questions, "like" something interesting they have shared. Because these activities show up in both Bing (activity feed) and Facebook, you can comment on them from either place.
Here is the complete new Bing screen:
In additon to aforementioned features, Bing has also implemented technologies that provide relevant results while maximizing protection for you data and your privacy. "When using Bing and signed into Facebook, Bing will only surface content your friends could access by viewing your Facebook profile directly," the team concludes.
Bing says, that in the coming weeks, you will be able to experience the new Bing on mobile devices (m.bing.com.) as they've optimized the layout and placement of the social results on the mobile device for smaller screen sizes and for touch input optimized for people on the go.
If you would like to be one of the first people to experience the new Bing, visit www.bing.com/new.
Experince the new bing: