Samsung has launched a new digital advertising campaign which is focused on the significance of memory in PCs, smartphones and other digital devices, and the many advantages of Samsung memory.
The campaign seeks to help viewers to better understand how using Samsung memory can 'save the day' in avoiding such frustrating moments.
Traditionally, Samsung's advertising campaigns for its memory business, such as Green Memory, have focused on print messaging in global business and trade press. This time, Samsung is moving one step closer to consumers using video ads. "By visualizing user experiences with a humorous touch, the new consumer-focused video ads accentuate how important it is to choose electronic devices with memory components of high quality, high performance and low power consumption such as Samsung memory," the company posted.
"Initially consisting of three video episodes, the ad campaign will highlight the significance of memory in enabling quality user experiences with today's digital devices by emphasizing the different 'pain points' that can occur such as sudden battery cuts, slow data loading and even freezing of system operations. The 'pain points' are personified as three funny, but troublesome characters: Brutus the Battery, Larry the Loading Ball , and Fiona the Freeze," Ssmsung posted.
Samsung has also launched a Turn it up microsite to educate consumers about Samsung memory and provide more detailed information about its advantages such as performance gains, reduced power consumption and high density.
Here are the three Samsung Memory ad videos:
Meet Battery Brutus, "the man who'll cut off your calls, kill your camera, and put an untimely end to your favorite show without batting a greasy eyelash. Give Brutus the boot and preserve your battery life with Samsung Memory."
Meet Loading Ball Larry, the guy who crashed your app, right before you hit save. The jerk who turned that ten-minute task of yours into a full hour of frustration--spinning, spinning, spinning your day away. Stop Larry before he grinds your world to a halt. Get faster, smoother processing with Samsung Memory.
Meet Fiona Freeze - She strikes without warning, and always at the worst possible moment. Watching a playoff game? She'll freeze your device in the closing seconds. Giving the biggest presentation of your life? Just try to hit the next button--you know she'll stop you cold.