Facebook Suicide Prevention Outreach Adds Services for Vets and Military Personnel; Launches Facebook in Education Page; Testing Offers for Ecommerce Sites

Facebook in Education page launched today is a resource for educators and people interested in improving education. "The Page features frequent case studies, tips and insights and is a place for teachers to connect with each other and share best practices.""As part of this effort, Edutopia - produced by The George Lucas Educational Foundation - […]

Facebook in Education page launched today is a resource for educators and people interested in improving education. "The Page features frequent case studies, tips and insights and is a place for teachers to connect with each other and share best practices."

"As part of this effort, Edutopia - produced by The George Lucas Educational Foundation - produced a primer, "How to Create Social Media Guidelines for Your School." Created in collaboration with Facebook, this resource provides a step-by-step process for creating a formal social media policy," Facbook posted.

You can find the primer in the Resources section of the Facebook in Education page and on Edutopia.org.

U.S. Military on Facebook

Also, Facebook has formed a new partnership with Blue Star Families and the Department of Veterans Affairs to create a special set of services aimed at vets and other military personnel, to help prevent suicide.

The company will host a Facebook Live event tomorrow at 3PM EST with Blue Star Families, the Department of Veterans Affairs and the Wounded Warrior Project to talk more about this new development and the wider issue, as part of Military Appreciation Month, it says.

"Engineers at Facebook have developed a special solution, the company says, that will be able to identify military families and military personnel on the social network. What it will mean is that when friends and families of those military people report harmful or suicidal content, posters of that content will receive information specifically related to crisis services for U.S. military people.

These will include links to services such as the Veterans Crisis Line, where people can communicate with people by phone, online chat or text messaging to talk through their issues and get further help. This will further enhance existing services that Facebook offered for suicide prevention outreach, which let people report/flag potentially suicidal content posted by a Facebook contact. That reporting triggers an email to the poster with support information from the National Suicide Prevention Lifeline," Facebook said.

Facebook Tests Offers for Ecommerce

Also, Facebook is testing "Offers" for ecommerce sites. Facebook has confirmed that users will see Offers in the news feed, ads, and Sponsored Stories that feature a promo code or special link to click through for a discount on off-; site purchases.

Ecommerce Offers opens the coupon product to more than just your local cafe and brands with physical locations. Here's a few offers you might see soon:

  • $25 off your Walmart.com purchase of $150 or more
  • Free Bart plush doll with The Simpsons DVD purchase at the Fox Shop
  • $5 off the new Lady Gaga album at her web store
  • 20% off Manchester United merchandise on the team's website
  • $15 discount on Converse All-Star shoes if you buy two pairs online together

Beyond organic news feed distribution, businesses can pay to buy Sponsored Stories that promote their Offers to friends of those who've claimed them. These ads appear in the Facebook.com sidebar, or the web or mobile news feed, and would say "xxxx claimed an offer for $10 Kanye West concert tickets."

Businesses can also buy standard sidebar ads displaying their offers, and layer additional targeting parameters on either type of ad.

Facebook Offers for Ecommerce sites