Microsoft Drops 'Azure' Branding from its Billing Portal, Updates Privacy Policy

Microsoft sent an email to its Windows Azure customers about renaming the cloud services. Along with, the rebranding, the company also updated their privacy policy. "The new version policy includes the same commitments we previously made to maintain the privacy of your personal information, while adding more detailed information," the note said.The changes to the […]

Microsoft sent an email to its Windows Azure customers about renaming the cloud services. Along with, the rebranding, the company also updated their privacy policy.

"The new version policy includes the same commitments we previously made to maintain the privacy of your personal information, while adding more detailed information," the note said.

The changes to the names of the service will not come into effect until a few weeks time, although Microsoft didn't specify when.

In the email, Microsoft informs that it is rebranding many, if not all, of the component services in a way that eliminates the "Azure" name on its billing portal. "Windows Azure Compute" will now be known simply as "Cloud Services," according to the Microsoft officials. SQL Azure is now known as "SQL Database."

Windows Azure Rebranding, Privacy Policy Updates

"In the coming weeks, we will update the Windows Azure Service names that appear in the usage records you download. These are only name changes - your prices for Windows Azure are not impacted," Microsoft reportedly informed customers, reports ZDNet's MJF.

Here's the full e-mail text:


Dear Customer,

In the coming weeks, we will update the Windows Azure Service names that appear in the usage records you download. These are only name changes - your prices for Windows Azure are not impacted. The table below summarizes the changes:



Prior Service NameNew Service Name
Windows Azure ComputeCloud Services
Windows Azure Platform - All ServicesAll Services
Windows Azure CDNCDN
Windows Azure StorageStorage
Windows Azure Traffic ManagerTraffic Manager
Windows Azure Virtual NetworkVirtual Network
AppFabric CacheCache
AppFabric Service BusService Bus
AppFabric Access ControlAccess Control
SQL AzureSQL Database
SQL Azure Reporting ServiceSQL Reporting

Also, In this "Privacy Central Protecting Your Data Using Ruby on Windows Azure" video, Privacy Central's CEO and founder, Zoiner Tejada, speaks with Microsoft Principal Architect Evangelist Brian Loesgen.

Tejada discusses the benefits Privacy Central realized from building on the Azure platform, and how they run their Ruby crawlers on Azure. Tejada also goes on to share some lessons learned along the way during their development cycle, and offers up some tips for people new to the platform.