Think With Google 'Agile Creativity'; Help Desk Hangouts 'Display Network Advertising with Google AdWords'; Improved Tooling for Cloud SQL and Google APIs Added to Google Plugin for Eclipse

Google revealed that they now have -- 3 billion hours a of YouTube video viewing a month. To help you leverage the power of play -- Google updated its "Advertise on YouTube Brand Channel.""Think of it as a single destination for all of YouTube's brand building resources. On the "Build Your Brand" tab, you can […]

Google revealed that they now have -- 3 billion hours a of YouTube video viewing a month. To help you leverage the power of play -- Google updated its "Advertise on YouTube Brand Channel."

"Think of it as a single destination for all of YouTube's brand building resources. On the "Build Your Brand" tab, you can check out featured channels, the latest market insights, and find inspiration for what's possible on YouTube and the web," Google said.

Google's Think Insights will soon publish "Agile Creativity," that brings you best practices and tips sourced directly from industry executives who are living and breathing an "Agile Mantra".

Think with Google Agile Creativity

"We're collaborating with industry experts to publish content and build a site that will help you immediately implement agility in your agency," google said. It adds, "to get the conversation started about Agile Creativity in the industry, we're hosting a panel at One Club's Creative Week in New York City. Google Managing Director Torrence Boone will be chatting with Rei Inamoto (CCO, AKQA), Greg Andersen (CEO, BBH NYC), and Michael Lebowitz (CEO & Founder, Big Spaceship) about how they've adopted an agile mantra and are seeing it successfully at work in their agencies," Google posted.

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Whats-the-Score website

Also, Google Research launched a new website "What's-the-Score," which opened May 3, 'citizen librarians' can help by describing the scores and contributing to the creation of an online catalogue. "They can also include links to audio or video recordings. This is the first time the Bodleian has used this approach to collect catalog information. Typically, a large group of researchers are required to find this information," posted Maggie Johnson, Director of Education and University Relations.

The Bodleian Library is one of dozens of recipients of Google Focused Awards. These awards are for research in areas of study that are of key interest to Google as well as the research community.

In the latest Help Desk Hangout On Air, Google discussed advertising on the Google Display Network -- and shared tips and tricks for the Display Network, and the Top Contributors from the AdWords Community shared some of their personal experiences.

You can watch the video below:

Here are some question and their answers:

What is the difference between topics and interest categories? How are these compiled??

Topic targeting allows you to place ads on pages directly related to the topic you've selected, whereas interest categories allow you to reach users across the Display Network who have shown specific interests, regardless of the page they're currently on.

Tips on how to get JPEG ads approved quickly??
Our ad review turn around time is usually 1-3 business days. If your ads are under review for more than 3 business days, please get in touch with us or submit your ads directly to our review team.

For remarketing, how do I set the ad up to show people the products they viewed but not purchased?
You can create different audience lists so that you create an audience for users who visited your product pages and users who completed a purchase. You can then create a "custom combination" list to subtract those who purchased from those who visited your pages and did not purchase.

What's more effective: automatic placements or manual?
If you're trying to reach a specific audience or target users who demonstrate a particular interest and you have an idea of some Display Network websites where you want your ads to appear, managed placements are probably the best bet for you. If you're just starting out with Display, we would suggest opting into automatic placements at first and then reviewing the domains you show on to further refine and optimize.

Google's latest release of Google Plugin for Eclipse (GPE 2.6) now comes with improved tooling for Cloud SQL and Google APIs.

GPE 2.6 introduces the following features: