Bing U.S. Homepage Refreshed UI, Faster Load, Increased Relevance

Bing is undergoing a number of changes in the United States with a new look search results page -- now, when you visit Bing U.S. homepage, you'll notice a fresh, de-cluttered experience designed to help you find the results you want faster. "This refreshed design helps you do more with search--and gives us a canvas […]

Bing is undergoing a number of changes in the United States with a new look search results page -- now, when you visit Bing U.S. homepage, you'll notice a fresh, de-cluttered experience designed to help you find the results you want faster.

"This refreshed design helps you do more with search--and gives us a canvas for bringing future innovation to you," Bing said.

Bing has removed the "left rail" and minimized the header to raise the level of consistency and predictability while making it easier to scan the page and quickly find the information you want.

Bing also has increased the space between lines to improve readability and optimizes the page for touch devices. "Putting all our result annotations and social data in one consistent spot makes the page easier to use and understand," Bing said.

As you can see in the screen below, the new thin header now features a simple shades of gray navigation bar, related searches and ads on the right, and lots of white space. The navigation bar changes contextually with the search query, offering "Flights" on a query, for example, of "New York to Los Angeles", and "Movies" and "Shopping" on a query for "Harry Potter".

Bing's Facebook integration is also more subtle now, instead of plastering names and faces beneath Liked results.

You will also notice faster page-load times and improved relevance under the hood.

Here are the details on redesign Bing UI:

  • Related Searches have been shifted from the now-gone left rail to beneath the ads in the right rail
  • A 'thumbs up' icon now indicates that friends have Liked a search result, and you can see who did by hovering over the icon
  • The "narrow by time range" filter formerly in the left rail now only appears if you select the "News" search type from the "More" options

Here is the new Bing homepage:

Bing U.S. new homepage
vs. the old:

Bing Old Homepage

Bing says they are also testing out some new ideas for the homepage, including a larger version of the popular daily image.