Microsoft Advertising for Small and Medium Businesses Now Rebranded as "Bing"

"Microsoft Advertising" is now re branded to "Bing." "Today, May 1, our small and medium business brand is changing. Our goal is to simplify how SMB search advertising customers do business with Microsoft. This means our SMB customers will be greeted with the same dazzling photography and recognizable Bing homepage look and feel throughout their […]

"Microsoft Advertising" is now re branded to "Bing." "Today, May 1, our small and medium business brand is changing. Our goal is to simplify how SMB search advertising customers do business with Microsoft. This means our SMB customers will be greeted with the same dazzling photography and recognizable Bing homepage look and feel throughout their ad buying experience," posted Matthew Lydon.

"Bing also attracts users who are in a decision-making mode. This means when SMB customers advertise using the power of Bing and Yahoo! core search sites through adCenter, they can easily go from advertising to selling."

Here are a few of the many benefits SMB advertisers enjoy with Bing - per Microsoft Microsoft Advertising for SMBs now called BingAdvertising blog post:

In the U.S.

  • "With one ad buy through Microsoft Advertising adCenter, search advertisers are able to reach 158 million unique searchers using Bing and Yahoo! Search (including Microsoft and Yahoo! Core Search sites), providing a sizable volume of 5.6 billion monthly searches and a 29% search share, which is nearly one-third of all queries in the U.S.
  • Our audience is significant in size and in online purchase activity. The unique searchers on Bing and Yahoo! Search (including Microsoft and Yahoo! Core Search sites) are likely to spend 26% more than the average searcher, and likely to spend 9% more than Google searchers in the U.S.
  • Microsoft and Yahoo! have searchers you can't reach on Google: 49 million unique searchers using Bing and Yahoo! Search (including Microsoft and Yahoo! Core Search sites) do not use Google in the U.S," Lydon said.

Worldwide

  • "Our audience is significant in size, and in online purchase activity. The unique searchers on Bing and Yahoo! Search (including Microsoft and Yahoo! sites) are: 19% of the unique searchers using Bing and Yahoo! Search (including Microsoft and Yahoo! sites) do not use Google worldwide," said Lydon.
    • Likely to spend 123% more than the average searcher,
    • And likely to spend 75% more than Google searchers worldwide.
  • That's 93 million unique searchers worldwide that you reach with search ads through Microsoft Advertising adCenter that you can't reach through Google.