Project Sunblock Online Brand Protection by Microsoft and IBM

Microsoft Advertising and IBM has launched "Project Sunblock," a leading online brand protection and verification tool, offering brand safety for its advertising partners. "Project Sunblock minimizes a user's exposure to advertising placements which conflict with their values or endanger their reputation by integrating with a client's existing advertising server platform," informs Leena Shah on Microsoft […]

Project Sunblock by Microsoft and IBM

Microsoft Advertising and IBM has launched "Project Sunblock," a leading online brand protection and verification tool, offering brand safety for its advertising partners. "Project Sunblock minimizes a user's exposure to advertising placements which conflict with their values or endanger their reputation by integrating with a client's existing advertising server platform," informs Leena Shah on Microsoft Advertising blog.

Project Sunblock signifies Microsoft Advertising's commitment to driving innovation within the advertising industry's online protection tool solutions.

To provide this security, the advanced blocking tool uses exclusive real-time content analysis and a filtering engine in combination with a customized partnership with IBM's leading edge security technology, providing the most powerful brand protection and verification tool available to advertisers.

Project Sunblock's global database contains over 15.4 billion web pages that are constantly being evaluated and categorized providing a level of protection that "meets both our needs and those of our advertising partners," said Peter Bell, Chief Technology Officer at Microsoft Advertising.

Bell commented, "Microsoft is one of the most trusted and technology brands in the world and Project Sunblock provides brand safety for our advertising partners." "By moving the industry along from just monitoring content, to the important activity of blocking, our advertisers run across a managed and vetted white-list of sites with additional category and keyword filtering to prevent our advertisers from being at risk from running alongside inappropriate content," adds Bell.

Project Sunblock features include:

  • Reputation Protection
  • Risk Mitigation
  • Placement Optimization
  • Verification of Delivery
  • Compliance Assurance

Find out more: http://www.projectsunblock.com/