Microsoft Talks About Slowdowns in the App Approval and Publishing Process on Windows Phone Marketplace

Windows Phone Marketplace has been growing fast lately, but the approval process for new applications has become slow in the meantime, to this end the company is now offering some information on the matter on its Windows Phone Developer blog."Over the last several weeks some of you have reported slowdowns or delays in the app […]

Windows Phone Marketplace has been growing fast lately, but the approval process for new applications has become slow in the meantime, to this end the company is now offering some information on the matter on its Windows Phone Developer blog.

"Over the last several weeks some of you have reported slowdowns or delays in the app approval and publishing process. You've also said App Hub feels slower. We've been investigating, and today I want to explain why this is happening and more importantly what we're doing about it," writes Todd Brix.

"In three months the number of apps in Marketplace has grown by 60 percent, to nearly 80,000. During that period we've also nearly doubled the number of customer stores around the world, so there are now 54 markets to sell your apps," Brix notes.

Adding, "The addition of so many new markets and apps so quickly has slowed our backend systems," he said.

So what are we doing about it? "We're already in the process of developing a more robust and scalable Marketplace service that will address current problems and pave the way for the even more rapid growth we're expecting in the years ahead. But engineering work this significant doesn't happen overnight," Brix explains.

"Our plan is to have it complete by late summer," adding he notes. "Until that work is done, we'll be taking short-term measures to shore up the current service and relieve some of the strain on app certification and publishing." Some of these changes started rolling out about 10 days ago and include:

  • Adding more server capacity to better handle the increased load.
  • Streamlining our processes to accelerate the rate at which apps can be ingested, certified, and published.

" I'll have more to say on short-term plumbing upgrades--and planned long-term improvements to Marketplace and App Hub--in future posts," Brix concludes.

Also, Microsoft's Channel9 today posted a video, where Larry Lieberman, this week spoke to Erik Porter and Nathan Heskew, the developers of the popular Twitter client for Windows Phone, "Rowi."

The video walks us through the app and gave us a lot of insight into what goes into building a world class Windows Phone application.

You can get Rowi and Rowi Lite on the Windows Phone Marketplace.