Yahoo! CEO Announces New Leadership Organization - Search Stay Alive

After confirming the layoff of its 2,000 employees, Yahoo! CEO Scott Thompson today in a memo sent to Yahoo employeed announced an overhaul of the struggling company's structure. "It's time for Yahoo! to move forward, and fast," wrote Thompson (using punctuation I really like, with nice comma deployment). "And as we do, I want every […]

After confirming the layoff of its 2,000 employees, Yahoo! CEO Scott Thompson today in a memo sent to Yahoo employeed announced an overhaul of the struggling company's structure. "It's time for Yahoo! to move forward, and fast," wrote Thompson (using punctuation I really like, with nice comma deployment). "And as we do, I want every one of us to keep one thing top of mind: what we do is about our customers, not about us."

"To accomplish that we're establishing a new leadership structure, organizing all of our activities around Yahoo!'s customers," Thompson writes.

Effective May 1, Yahoo! will operate in three groups -- Consumer, Regions and Technology:

Yahoo Consumer Group - this will have three units: Media, Connections and Commerce

  • Yahoo search will live on in what now being called the "Connections" unit of the Consumer group, along with other communication and social properties. Senior VP Shashi Seth will lead this unit comprised of Yahoo properties including Mail, Messenger, Flickr, and Answers.

    "The highest priority for Shashi and his team will be to think well beyond how users search, communicate and share online today," Thompson wrote in an email to all Yahoos. "The Connections team is charged with fundamentally re-imagining how we design and deliver the next generation of these foundational Yahoo experiences."

  • "Media" unit comprising the Consumer group includes Yahoo's homepage, News, Finance, Sports, and Entertainment.
  • The final "Commerce" group will be charged with driving higher ROI for advertisers and agencies. Autos, Shopping, Travel, Jobs, Personals, and Real Estate will live in this unit.

Yahoo Regions - this is the division that serves Yahoo advertisers and is "accountable for all Yahoo revenue." Regions is Yahoo's group dedicated to advertisers and agencies in three regions: the Americas, Asia-Pacific, and Europe, the Middle East and Africa.

"Our regional sales teams will be the advocate and voice for our advertising customers: listening to them and driving their needs into the products we develop," Thompson wrote.

"Regional sales must bring urgency and tenacious sales execution to all we do for advertisers. In addition, these teams will leverage our unique and vast data resources to position Yahoo as the place to connect with users and generate the best, measurable ROI on their ad spend," revealed AllThingsD.

Finally, Yahoo's Technology - the infrastructure and platform division. Yahoo's Technology group will house "core platforms" such as Analytics, CORE, Yahoo Labs, and data center and cloud infrastructure.