Google Analytics Site Speed Report and Flow Visualization Enhancements

Google Analytics Site Speed report today gets an update that distills all the key metrics into a quick & easy to read Overview report.Site Speed Overview Report provides an at-a-glance view of essential information for measuring your site's page loading metrics: Avg. Page Load Time by Browser, Country/Territory, and Page. Plus you can compare your […]

Google Analytics Site Speed report today gets an update that distills all the key metrics into a quick & easy to read Overview report.

Site Speed Overview Report provides an at-a-glance view of essential information for measuring your site's page loading metrics: Avg. Page Load Time by Browser, Country/Territory, and Page. Plus you can compare your site's average performance over time to forecast trends and view historical performance.

All of these tools can help you identify where your pages may be underperforming and adjust so more visitors land on your site instead of waiting in frustration or leaving.

Previously there was only one Site Speed report, this has been renamed to "Page Timings," that lets you view your site's load times in three ways: "use the Explorer tab to explore average load time across dimensions, use the Performance tab to see how the load times break down by speed ranges, or use the Map Overlay tab to see how the load times breakdown by geography," explains Analytics team.

Google Analytics Site Speed Overview Report

Speed metrics in Intelligence Reports & API
The Intelligence Reports now include the average site load times and all the Page Timings metrics. Now you can create custom alerts based on site speed metrics such as Avg. Page Load Time, Avg. Server Response Time. And view site speed metrics in the Analytics API and Custom Reports.

Site Speed Sample Rate
"Small sites (<10K visits per day) can now increase the site speed sample rate up to 100% to get full samples for page load time. Note that the processing limit of up to 10K per day or 1% of pageview hits (whichever is greater) still applies," Google informed.

Also, Flow Visualization received a number of significant upgrades that are available to all users:

Events Flow
Flow Visualization family of reports now include Events Flow -- can be found in the Content->Events section.

"Events Flow report includes all the interactions of hovering, clicking, and adding additional steps. You can also analyze the flow of events by grouping the nodes in any of the following 3 options: Category, Category/Action, or Category/Action/Label," informed Google.

Google Analytics Events Flow Report

For more information about using the Events Flow report, view this help center or the how to video embedded below to see how Google analyzed the events that occurred in their very own Flow Visualization reports!

Flow Visualization Date Comparison
"You can now compare two date ranges for the entire family of Flow Visualization reports: Visitors Flow, Goal Flow, and even the new Events Flow," Google said. This feature can be extremely powerful for gaining additional insights on how to optimize conversions and the website experience for your visitors. Learn more in this help center.

Google Analytics Goal Flow Date Comparison

Additional Goal Types in Goal Flow
Google added support for additional types of goals including time on site and engagement in the Goal Flow report. Head on over to the Goal Flow report to choose the goal(s) you're interested in.