DoubleClick Search: New Reporting Column Selection Tool; DS3 March Release Now Available!

A new reporting column selection tool in DoubleClick Search is now available. "You still access the tool by clicking the Column button in the toolbar above the performance summary graph. Instead of seeing all metrics pooled together in a single list, you'll now see the columns organized around features and interests (categories) so you can […]

A new reporting column selection tool in DoubleClick Search is now available. "You still access the tool by clicking the Column button in the toolbar above the performance summary graph. Instead of seeing all metrics pooled together in a single list, you'll now see the columns organized around features and interests (categories) so you can easily explore related columns. For example, if you're a CPA bid strategy user, you can navigate to Bid strategy > CPA to see the columns that might interest you," Google explains.

You can add all the columns in a category or select individual columns. On the righthand side, you can drag and drop columns to rearrange their order in reports, and delete them as necessary.

Also, the latest DoubleClick Search V3 (DS3) release in addition to cllumn selection tool includes "Filter by target in Floodlight tag bid strategy reporting," that lets you filter data in a report to see only the keywords that are in a Floodlight tag bid strategy and have either a CPA or ERS target.

You no longer need to sift through rows of irrelevant Floodlight tags that you haven't set a target against.

You can learn more here.

Google's Neal Mohan, vp, Display Advertising, shared the upcoming changes, that comes with the acquisition of Admeld. "Our long term goal is to create a single, seamless platform for publishers that allows them to manage all their inventory -- across desktop, video and mobile -- with the control and flexibility their businesses require," said Mohan.

"Next quarter, we'll start offering AdX Connect, a way for Admeld clients to start getting access to demand from the DoubleClick Ad Exchange. We'll also be enhancing the advertiser, buyer, and bid transparency levels in the exchange, so that they are comparable with those currently provided to Admeld publishers," Mohan said.

Adding, he said, "We're taking two big steps towards tying together Admeld and DoubleClick for Publishers: making it much easier for publishers to leverage SSP-style ad network optimization functionality directly within the DFP platform, and building an API so that Admeld's mobile optimization capabilities will be more fluidly integrated with DFP mobile."