Google Highlights System Improvements for Safer Digital Ads

Online advertising is the commercial lifeblood of the web, so it's vital that people can trust the ads on Google and the Internet overall. In the end, Google today highlighted recently made improvements that the company say will help ensure the "ads you see comply with our strict policies," said Google.Here're some important improvements that […]

Online advertising is the commercial lifeblood of the web, so it's vital that people can trust the ads on Google and the Internet overall. In the end, Google today highlighted recently made improvements that the company say will help ensure the "ads you see comply with our strict policies," said Google.

Here're some important improvements that Google recently made to its systems - per Google post:

  • "Improved "query watch" for counterfeit ads: While anyone can report counterfeit ads, we've widened our proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows us to catch more counterfeit ads before they ever appear on Google
  • New "risk model" to detect violations: Our computer scanning depends on detailed risk models to determine whether a particular ad may violate our policies, and we recently upgraded our engineering system with a new "risk model" that is even more precise in detecting advertisers who violate our policies
  • Faster manual review process: Some ads need to be reviewed manually. To increase our response time in preventing ads from policy-violating advertisers, we sped up our internal processes and systems for manual reviews, enabling our specialists to be more precise and fast
  • Twenty-four hour response time: We aim to respond within 24 hours upon receiving a reliable complaint about an ad to ensure that we're reviewing ads in a timely fashion," google informed.

In addition, Google said that a policies update has also takes place, which is a "routine" according to Google. And, for everyone else, Good to Know site has lots of advice, including tips for avoiding scams anywhere on the Internet.

Google also suggest to report ads that you believe to be fraudulent or in violation of Google policies and, if needed, file a complaint with the appropriate agency as listed in Web Search Help Center.