Google Now Support Schema.org Markup for Videos Indexing

Google launching video support for "Schema.org" to make your videos get indexed. Schema.org, a joint effort between Google, Microsoft and Yahoo!, is now a recommended way to describe videos on the web, and can be easily added to most websites."Using schema.org markup will not affect any Video Sitemaps or mRSS feeds you're already using. In […]

Google Search now support Schema.org markup for videosGoogle launching video support for "Schema.org" to make your videos get indexed. Schema.org, a joint effort between Google, Microsoft and Yahoo!, is now a recommended way to describe videos on the web, and can be easily added to most websites.

"Using schema.org markup will not affect any Video Sitemaps or mRSS feeds you're already using. In fact, we still recommend that you also use a Video Sitemap because it alerts us of any new or updated videos faster and provides advanced functionality such as country and platform restrictions," blogged Henry Zhang, on Google Webmaster Central blog.

Schema.org for Video Indexing on Google Search

"Adding schema.org video markup is just like adding any other schema.org data. Simply define an itemscope, an itemtype="http://schema.org/VideoObject", and make sure to set the name, description, and thumbnailURL properties. You'll also need either the embedURL -- the location of the video player -- or the contentURL -- the location of the video file," explained Zhnag.

A typical video player with markup might look like this:

<div itemscope itemtype="http://schema.org/VideoObject">
   <h2>Video: <span itemprop="name">Title</span></h2>
   <meta itemprop="duration" content="T1M33S" />
   <meta itemprop="thumbnailURL" content="thumbnail.jpg" />
   <meta itemprop="embedURL"
     content="http://www.example.com/videoplayer.swf?video=123" />
   <object ...>
     <embed type="application/x-shockwave-flash" ...>
   </object>
   <span itemprop="description">Video description</span>
 <div>

For more information, you can go through the Webmasters EDU video articles, read the full schema.org VideoObject specification, or contact Webmaster Help Forum.

Video: Schema.org for Videos